A strategic partner to business stakeholders (Malaysia & Singapore) in driving business decisions and innovations through data-led insights. Lead the insights team in generating, managing and disseminating consumer/ shopper insights to shape marketing strategy and drive business growth.

Responsibilities:

• Lead the development and execution of insights/research programmes & projects
• Distil insights to shape brand, communications, sales, channel and innovation strategies
• Interpret and analyze research data (both primary & secondary) with timely and relevant data to provide value-added and actionable insights to key stakeholders
• Define Company-wide standards/ KPIs to measure performance related to consumer insights e.g. market share
• Provide insights on local trends, competitor’ activities and market outlook; and their relations to sales/market share performance
• Enable the data-driven decisions via influential and impactful insights
• Effectively manage vendor/agency relationships to establish effective business partnerships
• Preparation & presentation of regular market updates to various stakeholders; assist in preparation of board file, commercial papers etc.
• Conduct training / sharing sessions with relevant parties to build capabilities in understanding of insights
• Supplier management and relationship-building for continuous delivery of quality work & client service

Requirements:

• Degree holder, with background in Marketing/ Communications
• Minimum 10-12 years relevant working experience, preferably in FMCG industry
• Strong knowledge in research concepts, methodologies, analysis and sampling methods
• Familiarity with Nielsen, brand health tracker, campaign tracker and ad tracker (on top of other ad-hoc/customized researches)
• Strong leadership and coaching skills
• Ability to articulate, communicate and collaborate effectively with stakeholders
• Highly numerate and solution-driven
• Experienced in various types of market research methodologies for brand positioning, communication testing and NPD/innovation testing
• Technology-savvy and has a penchant for finding innovative ways of solving problems

Job Details:

Workplace
Shah Alam, MY

Job type
Permanent

Part time / Full time
Full Time

Working Time
Monday - Thursday 8:15 am - 5:00pm 
Friday 8:15am - 4pm 

We regret to inform only shortlisted candidates will be notified.