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Carlsberg Malaysia

Established In 1969, Carlsberg Brewery Malaysia Berhad (Carlsberg Malaysia Group/The Group) Is Part Of Carlsberg Breweries A/S (The Carlsberg Group), One Of The World’s Leading Brewers With Strong Market Positions Across Asia And Europe.


We are a dynamic brewer with operations in Malaysia and Singapore, and with stakes in a brewery in Sri Lanka. We also have a regional presence via exports and intercompany sales to regional markets such as Hong Kong, Cambodia and Laos.

Our international portfolio of brands features Probably the Best Beer In The World – Carlsberg Danish Pilsner, Carlsberg Smooth Draught and Carlsberg Special Brew as well as Carlsberg Alcohol Free Pilsner.

This Carlsberg trio is complemented by international premium brews including France’s premium wheat beer 1664 Blanc, 1664 Rosé, Japan’s No.1 premium beer Asahi Super Dry, European cider Somersby, British inspired Connor’s Stout Porter draught, and US award-winning craft beer Brooklyn Brewery as well as Tuborg Strong. Our local brands include SKOL, Royal Stout, Jolly Shandy and Nutrimalt.

Carlsberg Group had recently launched our company-wide strategy SAIL’27, which builds on the very strong foundation and successes of SAIL’22 while refreshing and expanding our priorities and raising the bar. 2023 will therefore be the first year of SAIL’27.


SAIL’27 focuses on five strategic levers – portfolio, geographies, execution, culture and funding the journey – for which we have made distinct strategic choices, defining the focus of our efforts and resource allocation. Our strategic levers and choices should be viewed as an integrated set of activities that together will drive value for all stakeholders.

At Carlsberg Malaysia Group, we are constantly guided by the Golden Words of our founder J.C. Jacobsen to pursue perfection in all that we do, each and every day.

This sets the foundation of our Purpose: BREWING FOR A BETTER TODAY AND TOMORROW.

 

Carlsberg Malaysia Group’s corporate strategy, SAIL’27 is our roadmap towards fulfilling our ambition of becoming a successful, professional and attractive brewer in all the markets we operate in.

At Carlsberg Malaysia Group, we are guided by the ‘Golden Words’ of our founder J.C. Jacobsen: to pursue perfection in all that we do, each and every day. This sets the foundation of our Purpose: Brewing for a better today and tomorrow.

We are celebrating Carlsberg’s 175th anniversary with all the people that matter most to us: our shareholders, consumers, customers, employees and members of the press through various events and campaigns this year.

The Dipylon Gate at Carlsberg HQ with J.C. Jacobsen's Golden Words