PRODUCT HEALTH IMPACT
We are in support of healthy consumption of alcohol and other beverages, and we continue to innovate healthier options for our consumers (e.g. low-/no-alcohol or low-sugar options).
Stakeholder Groups Most Concerned:
Consumers; Government and Regulators; Investors
As we are a major player in the industry, stakeholders also observe our leadership capabilities in product health impact. We are in support of healthy consumption of alcohol and other beverages, and we believe in continuous innovation in hopes of producing healthier options such as low- or no-alcohol drinks for our consumers, as well as low-sugar options.
As we work towards ZERO Irresponsible
Drinking, our Singapore operations offers alcohol-free beer in two variants
- Carlsberg Alcohol Free Pilsner and Carlsberg Alcohol Free Wheat. This range of products was developed to appeal to occasional beer drinkers who may not be able to consume alcohol because of circumstances that require them to abstain from alcohol consumption. This also caters to consumers who enjoy carbonated soft drinks, and who are looking for more natural and less sweet alternatives to maintain their healthy lifestyle.
In 2022, we also joined hands with industry players to advocate that beer consumers #CELEBRATERESPONSIBLY. The campaign was launched in conjunction with Global Beer Responsible Day, and we were able to introduce healthier alternatives to traditional beer to consumers, that is, our alcohol-free brews such as Somersby Apple 0.0. Notably, our campaign reached 18,851 consumers over social media.
As we continue to bring forth newer and healthier products, we also become bolder in our marketing efforts, and are excited to be working with our stakeholders to define the role and positioning of beer in a progressive society.
The introduction of Somersby Apple 0.0, an alcohol-free sparkling fruit drink variant, provides consumers with a positive and liberating choice.