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Towards ZERO Accidents Culture


Our commitment to ensuring a safe working environment across all operations and to protecting the health and well-being of our employees. We recognise the need to create a positive, empowering and safe work environment to enable our people to brew excellence, and thus have made the safety, health and well-being of our employees our foremost priority. This is in line with our commitment to a ZERO Accidents Culture, which forms part of our wider TTZAB programme.

In 2022, we executed initiatives to improve health and safety across the workplace through Safety Leadership Training for all people managers. So far, 54% of our employees have been trained on health and safety standards. We also provided our employees with bite-sized information on safety and wellness via our Monthly Learning Bites, a one-hour learning session on various topics, to embed awareness of health, safety and wellness across our organisation.

In addition, we remain guided by our Health and Safety Policy and adhere to all the relevant rules and regulations including the Occupational Safety and Health Act 1994 (Act 514), Factories and Machinery Act 1967 (Act 139) and the Fire Services Act 1988 (Act 341). Our Health and Safety Policy includes five important Life Saving Rules pertaining to safety on the road that are mandatory for our employees, contractors, temporary workers and supply chain to adhere to, to ensure their own safety as well as the safety of the community.

Year after year, we also make it a point to eliminate Lost-Time Accidents (LTA) across our operations. It is our ambition to achieve ZERO LTA by 2030 and since January 2019, we have achieved a total of 1,452 days of ZERO LTA as of 31 December 2022.

Additionally, we increased our efforts to embed good driving habits among our sales employees who drive as part of their job scope via a Defensive Driving Training programme and a new smartphone application.


Road safety continues to be a top priority at Carlsberg Malaysia Group. According to the Department of Statistics Malaysia, in 2022 alone, there were 108,564 road accidents in Selangor, which recorded the highest number of road accidents followed by Johor, which recorded 49,559 and Wilayah Persekutuan, which recorded 40,237. This prompted us to go a step further in helping our people adopt safe driving habits through a convenient smartphone application called BrightMile.

All drivers need to do is simply download the BrightMile application onto their smartphones to access regular reports on their driving performance. The application will collect data on the driver’s driving habits based on the factors below:

Drivers are evaluated according to the number of risks per 100 km of travel and drivers with good habits will earn ‘Bright Miles’ on the application, which can then be converted into rewards. Carlsberg Malaysia also awards prizes to the safest drivers and teams on a quarterly, monthly and yearly basis.

We are proud to share that in 2022, with the introduction of the BrightMile smartphone application, we recorded a 55% decrease in traffic accidents compared to 2021.

The BrightMile application is a convenient way for supervisors to provide guidance and coach team members by tracking their driving behaviour

The five pillars of the BrightMile app – risk, speeding, distraction, fatigue and eco – have helped me pay more attention to road conditions and potentially risky situations.

With BrightMile, I am now more conscious of the speed limits at places such as schools, housing areas and highways, and I am more cautious so I can avoid unfortunate accidents.

-Beh Ee Seong,
Project Executive

In our efforts to keep our people safe and healthy, we continued to invest in COVID-19 prevention during the year, where we injected more than RM1 million to introduce and enhance COVID-19 prevention initiatives, such as mandatory COVID-19 RTK swab tests for all employees and contractors working at our premises. We are pleased to report that our efforts have not gone to waste, as there have been no COVID-19 clusters at our workplace since the pandemic started. Most importantly, our employees are always encouraged to raise any safety concerns with their colleagues and managers to reinforce all aspects of safety within our operations. We have in place a robust Health and Safety risk reporting framework to empower our employees to identify risks, propose solutions to reduce hazards and plan remedial measures accordingly. All accidents are viewed seriously, and we follow a strict procedure to identify root causes and implement corrective measures to prevent future recurrences. In 2022, we reported zero work-related fatalities, and we intend to keep things this way. Going forward, we are committed to fine-tuning our current processes and initiatives regarding employee safety, health and wellness as we strive for best practices.

Check out the video below to see the SOPs our employees adhere to!