Stakeholder Engagement


At Carlsberg Malaysia Group, we engage with stakeholders by understanding their needs so we can deliver value and build a better, more resilient and sustainable business. The Board aims to manage the Group responsibly and effectively through proactive engagement with our consumers, customers, employees, investors and communities. We also communicate closely with our suppliers to ensure that their operating standards are aligned with ours.

Going forward, as we continue to live our purpose of ‘Brewing for a Better Today and Tomorrow’, we are inspired to develop more inclusive and effective engagement activities to identify, understand and address what matters most to our stakeholders.


2022 was a year of celebrations for Carlsberg as we marked its 175th birthday globally, our 50th anniversary in Malaysia and 30 years of partnership with Liverpool Football Club (LFC). We would not have made it this far without the support of our stakeholders, and thus we organised various initiatives so that they could join us in celebration, and forge even closer ties with us.

Special Employee Town Hall with Carlsberg Group CEO 

June 2022

As Carlsberg Brewery Malaysia Berhad was the first brewery built outside of Copenhagen, Denmark, Carlsberg Group CEO Cees ’t Hart made a special trip to Malaysia upon the reopening of international travel borders to meet and greet employees here. Celebrating both ‘175 Years of Probably the Best Beer in the World’ and 50 Years of Carlsberg Beer in Malaysia, the Group CEO expressed his appreciation to our employees for staying agile and resilient throughout the pandemic. He also motivated them to continue to perform as the Group journeys towards SAIL’27.

Contest Winners’ Trip to Liverpool Matches and Meet-and-Greet with Liverpool Legends

 July and August 2022

To celebrate our 30-year partnership with Liverpool FC (LFC), we held a contest that enabled lucky participants to win a chance to watch LFC matches. A total of 200 contest winners from Malaysia and Singapore were treated to memorable trips to watch LFC matches. Singaporean winners were given access to the Crystal Palace match at the Singapore National Stadium and an exclusive meet-and-greet session with Liverpool players Fabinho and Thiago Alcantara. Our Malaysian winners were taken to Bangkok, Thailand for the match against Manchester United. In Malaysia, Carlsberg also hosted a viewing party and personal sessions with Liverpool legends John Barnes and Sami Hyypiä. This once-in-a-lifetime experience was certainly an event to remember for our consumers and it also benefitted our business partners as the appearance of the players boosted footfall traffic at the venues.

Launch of Carlsberg’s ‘Together towards ZERO and Beyond’ (TTZAB)

October 2022

We saw an encouraging turnout of approximately 100 stakeholders at our inaugural Environmental, Social and Governance (ESG) Day, held at our brewery in Shah Alam, Malaysia in conjunction with the launch of our enhanced ESG programme, TTZAB. During the launch, our stakeholders were informed about our enhanced sustainability priorities, visited various booths that explained our initiatives and were given an overview of our roadmap to achieve net zero carbon emissions across the entire value chain by 2040. The event also witnessed our renewed commitment to Climate Governance Malaysia to improve climate governance in Malaysia and the UN Global Compact Network Malaysia and Brunei (UNGCMYB) to support the Ten Principles of the United Nations Global Compact, as well as our pledge to continually support the United Nations Sustainable Development Goals (UN SDGs).