K1664 - Dining In The Dark

Food lovers embarked on a sensational culinary journey with Kronenbourg 1664, No.1 premium French beer

KUALA LUMPUR, 19 SEPTEMBER 2014 – A delectable evening kicked-off the weekend as urbanites were treated to a new sensory experience of dining in total darkness with the fourth of the Kronenbourg 1664’s ‘Taste the French Way of Life’ 8-part campaign. Epicureans were satisfied after having indulged in carefully crafted cuisines infused with Kronenbourg 1664.

Being a concept many Malaysians aren’t familiar with, there were many first-timers who were anxious to get things started. Their journey for the night began with a few Kronenbourg 1664s and warm-up activities which depended on senses other than sight as preparation for what’s to come. Attendees were then carefully guided into the pitch black dining room to begin their unique three-course dinner.

Evoking the sense of camaraderie, diners shared in the anticipation of discovering new flavours and experiences amidst dining in darkness. Having to surrender their phones, watches and anything else that could emit light truly brought their gastronomic journey to a different level. In tune with Kronenbourg 1664’s campaign, guests enjoyed proper conversations with each other with the absence of their phones to distract them from appreciating the moment.

“A lot of time and effort is put into building our careers and sometimes we forget to take time off for ourselves. Kronenbourg 1664’s ‘Taste the French Way of Life’ campaign is here to remind you to take some time to relax and enjoy moments uninterrupted by work calls, emails and messages. We believe in taking the time to enjoy life’s little pleasures through creating quality moments and sharing good conversations over a delicious meal with friends and family. Dining in the Dark is just one of a series of enjoyable Friday evenings that Kronenbourg 1664 has to offer in this quest of achieving work-life balance,” said Kenny Lim, Marketing Manager (Premium Brands) of Carlsberg Malaysia.

Dining in the dark has an international reputation of being a sensory immersion dining experience. Harmoniously coinciding with Kronenbourg 1664’s aim of championing work-life balance and enjoying life’s simple pleasures, Dining in the dark at Changkat Bukit Bintang embodied Kronenbourg 1664’s aim with their dining experience by urging people to slow down, enjoy the moment and just allow their senses to take over. Every sound, every flavor, every movement and every breath is a journey towards enjoying the simple pleasures in life.

For more information on Kronenbourg 1664, please visit

Taste The French Way of Life Upcoming Events:

  • Oct 3rd – Comedy Night. Like they say, laughter is the best medicine
  • Oct 17th – Food Marchè. The time has come to ignite those senses
  • Nov 7th – Broadway show. Kick-up those heels and sing along because this is going to be a show to remember!
  • Dec 5th – Kronenbourg 1664 Year-End party. It’ll be the most fun you’ll have this year!


If you represent the media - print, online, radio or tv - please address enquiries concerning Carlsberg Group to:

Corporate Affairs & Sustainability Director

Pearl Lai

Tel 03-5522 6414 Email [email protected]