Danish Royal Stout is the only stout with 8% alcohol content in the Malaysian stout market. As with all great brands, we are constantly looking for ways to improve our brands and make them more exciting to the consumers. As such the brand underwent a complete design upgrade in relation to its labels, cans and secondary packaging. The change proved to be pivotal to Danish Royal Stout’s performance. The brand continued to attract consumer interest and grew in key strategic areas despite a decline in the overall Malaysian stout market. Feedback on the new look has been positive with consumers commenting that Danish Royal Stout now has a more contemporary and refreshing look and feel.