Pause For A Blue Treat with Kronenbourg 1664 Blanc

Savour French’s No.1 Wheat Beer and stand a chance to win a trip for two to Paris!

Shah Alam, 4 April 2018 – The No.1 premium French wheat beer, Kronenbourg 1664 Blanc believes that one should pause from the hustle and bustle of daily life to enjoy quality moments with friends and family. True to its tagline of ‘Pause for Le Moment’, Kronenbourg 1664 Blanc is running a ‘Pause for A Blue Treat’ scratch and win contest giving wheat beer lovers a chance to experience French’s way of cherishing moments in life with a 6D5N all-expense paid trip for two to Paris, France!

The ‘Pause for A Blue Treat’ contest commences from 15 April to 30 May 2018. For every purchase of 1 tower or 1 bucket of Kronenbourg 1664 Blanc, one will be entitled with two (2) gift cards; or 1 gift card when one purchases 3 full pints of Kronenbourg 1664 Blanc at participating pubs and bars. All consumers need to do is to test their luck if the gift cards will reward them with a treat from Kronenbourg for two to Paris, France or a bottle of Kronenbourg 1664 Blanc!

Similar contest also applies to shoppers who purchase a 4-can pack or 4-bottle pack of Kronenbourg 1664 Blanc at Tesco, Aeon, Aeon BIG, Giant and other participating supermarkets from 1 April to 15 May 2018.

Every gift card will entitle consumer an instant win, so hurry and head to participating pubs, bars, restaurants, supermarkets and hypermarkets! For more info on the “Pause for A Blue Treat” campaign or Kronenbourg 1664 Blanc, check out


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Wong Ee Lin

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