Celebrating Sabah & Sarawak Pride with Artistic Icons on Carlsberg Special Edition Cans

Carlsberg presents Sabah and Sarawak’s special-edition packaging in appreciation of their beautiful heritage, traditions, and natural wonders

SHAH ALAM, 28 March 2022 – Building on the success of its Gawai and Kaamatan Festivals’ limited-edition packaging last year, Carlsberg Smooth Draught presents six artistically designed special-edition cans and bottles this year to celebrate the pride of Sabah & Sarawak. The eye-catching mural that perfectly wraps each product centres around bringing people together to appreciate and celebrate the bountiful art and culture of the stunning Borneo islands.

Sporting six unique icons in vibrant colours, the ‘Sabah & Sarawak Pride’ packaging sublimely accentuates the lush local nature and rich culture in an illustrative composition, showcasing a masterpiece of contemporary art and beer. The creative artworks feature icons such as the Orangutan, majestic mountains and Rafflesia of Sabah and the Longhouse, Hornbill and Sape of Sarawak.

Aptly themed ‘Raikan Kebanggaan Sabah & Sarawak’, this campaign pays tribute and recognition to the beautiful culture of the natives, extraordinary wildlife, and amazing natural wonders. Available in 320ml cans and 580ml bottles, these iconic Carlsberg Smooth Draught products are made exclusively for Carlsberg consumers in Sabah and Sarawak and will be introduced in three phases through island-wide consumer promotions. The first two designs were revealed in March, followed by another two in conjunction with the coming Gawai and Kaamatan festivals and the final two to be unveiled towards the last quarter of the year.

“Sabah and Sarawak are both well-known for their diverse people, languages, traditions and festivities, so is Carlsberg, a brand that celebrates, and pays homage to that distinction that the locals carry so proudly. Last year, our first-of-its-kind festive cans in conjunction with the Gawai and Kaamatan festivals had such an amazing reception. This year, we wanted to step it up a notch, by rendering some of the most notable local icons into works of art, using our products as the canvas,” said Stefano Clini, Managing Director of Carlsberg Malaysia.  

Beginning from March until the end of May are exciting consumer promotions that offer beer lovers in Sabah and Sarawak a chance to win a brand-new Samsung A22 worth RM899 when they enjoy RM90 worth of Carlsberg beers at participating bars and pubs in a single receipt. There are also limited-edition t-shirts, which comes in two collectible designs, redeemable at local coffeeshops and food courts with any purchase of 12 big bottles of Carlsberg Danish Pilsner or Carlsberg Smooth Draught.

Customers who purchase any two 6-can pack of Carlsberg Danish Pilsner or Carlsberg Smooth Draught from super and hypermarkets can redeem RM5 GrabPay Credit or if beer lovers prefer purchasing a carton instead, they will then be able to redeem RM10 GrabPay Credit! Buying any two cans of Carlsberg Danish Pilsner or Carlsberg Smooth Draught in participating convenience stores will also give customers a chance to be in the running to get up to RM88 GrabPay credit.  

Start Gawai and Kaamatan celebrations early this year with the special-edition Carlsberg Smooth Draught cans and bottles available exclusively in Sabah and Sarawak only. Visit to find out more about promotions in-store. ‘Like’ and ‘Follow’ @CarlsbergMY on Facebook and Instagram for Carlsberg’s latest activities and giveaways.

Of course, as part of living a safe and responsible life, we advocate responsible consumption, always remember if you drink, don’t drive – #CelebrateResponsibly.


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Corporate Affairs Assistant Manager

Wong Ee Lin

Tel 03-5522 6414 Email [email protected]