Celebrate Prosperity, Cheers Together with Carlsberg for a Fiery, Gold OXpicious Year Ahead!

Carlsberg’s 2021 Chinese New Year consumer promotion offers exclusive rewards including Limited-Edition 3-Litre Carlsberg Red Bottles, Carlsberg Luggage Bags, Poker Sets, Board Game, RM100 cash ang pau, eWallet credits and more!

Shah Alam, 22 December 2020 – Wishing beer lovers a prosperous and better times ahead, Carlsberg Malaysia launched its Chinese New Year campaign themed ‘Celebrate Prosperity, Cheers Together’ in celebration of Year of the Golden Ox. Carlsberg is upping the festivities with auspicious hues of flaming red and fiery gold, stemming from Carlsberg Danish Pilsner and Carlsberg Smooth Draught bottles and cans, which features the Golden Ox to symbolise resilience and persistence as we welcome a better year ahead.

From 28 December 2020 till 14 February 2021, consumers can win exclusive merchandise such as the Carlsberg Poker Set, Carlsberg-branded 20” luggage bag, limited-edition Carlsberg board game, RM100 cash ang pau, Touch ‘n Go eWallet credits, premium WMF cutlery set, and more! Elevating the festive spirit with greater innovation, Carlsberg brings back the well-acclaimed 3-litre Carlsberg bottles in elegant red and gold at a grandeur 48cm height to be won across all participating outlets nationwide for their beer purchases.

“We are grateful for the good progress the nation had made and we call all Malaysians to continue striving for better times ahead. Ushering in the year of the Golden Ox, we wish our consumers prosperity and good luck with bright red and gold across Carlsberg Danish Pilsner and Carlsberg Smooth Draughts cans and bottles. Carlsberg’s ‘Celebrate Prosperity, Cheers Together’ campaign also features an energetic Golden Ox in our limited-edition festive packaging as we remain resilient and hopeful for a better year in 2021”, said Stefano Clini, Managing Director.

“To help our consumers celebrate and usher a better year CNY, our nationwide campaign offers rewards in the form of cash, eWallet credits and money-can’t-buy premiums to uplift spirits. Consumers can get their hands on limited-edition prizes that we specially crafted for better beer moments including exclusive poker sets, board games, premium luggage bags, including more than 2,600 CNY festive-edition 3-litre Carlsberg red bottles and more to welcome an OXpicious 2021!”, added Clini.

Shoppers who purchase any two cartons of Carlsberg Danish Pilsner or Carlsberg Smooth Draught and a carton of any premium brands (Somersby, 1664 Blanc or Asahi) at participating supermarkets and hypermarkets and 99 Speedmart can redeem the Carlsberg luggage bag and be in the running to win a 3-litre red bottle. To complement homecooked CNY dishes, redeem a WMF cutlery set worth RM60 when you purchase any six sets of 4-can pack or a carton of 1664 Blanc, Asahi or Carlsberg Special Brew.

For consumers enjoying big bottles of Carlsberg Danish Pilsner and Carlsberg Smooth Draught, there is a whopping RM3.5 million worth of prizes waiting for them to cart home this Chinese New Year! All they need to do is to make sure they check underneath the bottles caps of these big bottles of beer they buy at participating food courts and coffee shops. Whilst standing a chance to win the Grand Prize of 3-litre red bottle or a RM 100 cash ang pau, they can collect eight bottles caps to instantly redeem a Carlsberg can-shaped lighter which comes in two collectible designs.

For beer lovers who enjoy a game of cards and poker, they can redeem Carlsberg’s limited-edition playing cards and stand a chance to win an exclusive Carlsberg Poker Set or a 3-litre red bottle when they visit participating bars and restaurants.

For purchases at selected convenient stores near you, Carlsberg is rewarding you with up to RM88 Touch n’ Go eWallet credits when you buy RM28 worth of Carlsberg Malaysia products.

In the mood for online shopping? Head over to Carlsberg’s official stores on Lazada and Shopee and purchase CNY bundles that comes with the limited-edition Carlsberg CNY board game! Each bundle comprises a 6-pack of Carlsberg Danish Pilsner cans, a 6-pack of Carlsberg Smooth Draught cans, a 4-pack of 1664 Blanc cans, a 4-pack of Somersby Apple cans and a 4-pack of Asahi cans, which comes FREE with a limited-edition Carlsberg CNY board game which is perfect for enjoyable times with loved ones at home. On top of that, you can also stand to win the 3-litre Carlsberg red bottle for that added celebration!

If you are stocking up this CNY at participating super- and hypermarkets, do not miss the OXpicious CNY Game by Carlsberg happening at selected locations starting 16 January nationwide. Like and Follow CarlsbergMY on Facebook for the latest updates as there will be OXpicious prizes up for grabs!

For more information on all ongoing CNY promotions or events, visit Be sure to ‘Like’ and ‘Follow’ CarlsbergMY on Facebook at for the latest updates!


If you represent the media - print, online, radio or tv - please address enquiries concerning Carlsberg Group to:

Corporate Affairs Assistant Manager

Wong Ee Lin

Tel 03-5522 6414 Email [email protected]

Celebrate Prosperity, Cheers Together with Carlsberg for a Fiery, Gold OXpicious Year Ahead!

Wishing beer lovers a prosperous and better times ahead, Carlsberg Malaysia will launch its 2021 CNY campaign themed ‘Celebrate Prosperity, Cheers Together’ featuring flaming red and fiery gold across all Carlsberg Danish Pilsner and Carlsberg Smooth Draught bottles and cans