KUCHING, 16 May 2025 - This May, Carlsberg raises a toast to Sabah & Sarawak with Carls Harvest Pesta, a four-day cultural celebration inspired by the unique festival, rich heritage and natural beauty of Borneo. From the 15^th to 18^th of May, Farley Kuching’s open-air grounds will come alive with local delicacies and the sound of native music punctuated with the six symbolic icons of Sabah and Sarawak, reflecting the designs of the Carlsberg artist-edition packaging, all to celebrate the shared joy of communities coming together for the Harvest Festival. 

At the heart of this year’s Carls Harvest Pesta are the Carlsberg’s artist-edition packaging and the mesmeRICEsing Harvest collectible plates, proudly designed by Sabahan artist Nelson Lip and Sarawakian artist T. Bagak. More than just eye-catching designs, these pieces bring Carlsberg’s ‘By Locals, For Locals’ spirit to life, celebrating local pride and creativity in every sip. 

“Carls Harvest Pesta is more than just an event — it’s a heartfelt tribute to the local communities who are the faces and force behind Sabah & Sarawak,” said Olga Pulyaeva, Marketing Director of Carlsberg Malaysia. “Their pride, excitement, and passion for their heritage shaped every part of this celebration. From promoting the locally designed artist-edition cans to raising the final toast, it is a festival created with the community, for the community — and that’s exactly what makes it so meaningful, and so unmistakably #BestWithCarlsberg.”

Rooted in the spirit of Gawai and Kaamatan, the event transforms the space into a dynamic reinterpretation of Sarawak’s iconic longhouse. Guests will enter through a stunning Hop Leaf Arch, glowing with transparent LED lights as they step into a festive village filled with sights, sounds, and tastes that reflect the uniqueness of Sabah and Sarawak. A complimentary iced-cold Carlsberg also awaits as a festive kick-off to the celebration.

Feel the buzz of the crowd as guests take part in the Tuak Bomb ritual, hosted by a Ketua Kampung in full ceremonial dress, in one of the most exciting experiences of the night. Then, get hands-on with Resin Rice Art and Shrink Art keychains, a creative nod to the region’s deep connection to rice as the symbol of life’s blessings. For guests eager to try their hand at mixology, join the Cocktail Workshop and learn how to shake up a Carlsberg Smooth Draught cocktail infused with traditional tuak, specially curated in collaboration with Zozo Beans and Booze.

Then, wander through the pulsing KIA Market, where the aroma of umai, pansuh and kachangma mingles with the energy of young entrepreneurs and artisans showcasing handmade crafts, fusion bites, and one-of-a-kind souvenirs. And for the perfect spot to snap that Insta-worthy shot for socials be sure to stop by the Ruai Longhouse Lounge!

The nights then come alive with a stellar lineup of homegrown stars. From the cultural pulse of At Adau to the powerhouse vocals of Melissa Francis, Ramles Walter, Roxy Ixzy, and the infectious energy of Gemini Band, Valousity Band, and Lock & Load. Each act brings something uniquely East Malaysian to the table — whether it is the rhythm of the sape, the harmony of traditional Dayak melodies, or the raw energy of contemporary beats.

The Carls Harvest Pesta is where culture takes centre stage, creativity is honoured, and community spirit shines. By championing local talent, embracing tradition, and creating meaningful moments, Carlsberg invites everyone to raise their glass not just to Gawai and Kaamatan, but to the people of Sabah and Sarawak — their stories, spirit, and unshakable sense of unity.

Get ready to immerse yourself in the ultimate celebration of Borneon pride! Visit https://bestwithcarlsberg.my/harvest/en/harvest_pesta/ to find out more about the campaign, and follow @CarlsbergMY on Facebook and Instagram for exclusive content, including the launch of Carlsberg’s special Harvest music video.

Remember to always #CELEBRATERESPONSIBLY, if you drink, don’t drive.