Continuing a Legacy of Excellence: A Testament to Consistent Consumer Trust.
SHAH ALAM, 31 January 2024 – Carlsberg Malaysia proudly secured an impressive array of accolades at the prestigious Putra Brand Awards 2023, reaffirming its steadfast commitment to delivering exceptional brews for Malaysian beer, cider, and stout lovers.
Carlsberg, the brewer’s flagship brand, once again clinched the coveted Platinum Award – under the beverage-alcoholic category – for the third consecutive year. Notably, this marks the 14th consecutive win for Carlsberg. This recognition at the 14th edition of the Putra Brand Awards is a result of the votes cast by over 11,000 discerning Malaysian consumers, attesting to the exceptional appeal enjoyed by Carlsberg and its affiliated brands.
The Putra Brand Awards is an annual premier brand award launched in 2010 by the Association of Accredited Advertising Agents Malaysia (4As) in association with Malaysia's Most Valuable Brands (MMVB). Measured by consumer preference growth, the organisation aims to recognise brands’ excellence within the marketing and advertising landscape.
1664 Blanc, the No. 1 French beer in Carlsberg Malaysia's portfolio, also earned a well-deserved Silver Award. Further contributing to the accomplishments, both Connor’s Stout Porter and Somersby cider secured the Bronze Awards in the beverage-alcoholic category.
Olga Pulyaeva, Marketing Director of Carlsberg Malaysia, expressed her elation at the company's remarkable achievements at the Putra Brand Awards 2023. She stated, "We are honoured to celebrate our third consecutive Platinum Award for Carlsberg at the Putra Brand Awards. This recognition is a testament to our unwavering commitment to delivering exceptional and quality brews for discerning Malaysian consumers. It reflects our dedication to maintaining the highest standards of quality and innovation in the industry. It also reaffirms Carlsberg's position as the preferred choice among consumers, showcasing the enduring trust and loyalty our brand enjoys. Our other wins also reflect the diversity and excellence that define our brand portfolio, meeting the varied preferences of our consumers."
In another impressive achievement, SKOL clinched the Bronze at the Putra Aria Brand Awards 2023 in the beverage-alcoholic category. The Putra Aria Brand Awards was established in 2022 by the Association of Accredited Advertising Agents Malaysia (4As) to efficiently and inclusively serve the marketing fraternity by highlighting branding efforts across all segments.
"SKOL's accomplishment adds to our journey of continuous improvement and solidifies our standing as a leader in the industry. Carlsberg Malaysia remains dedicated to raising the bar, as well as delivering outstanding beverages and engaging experiences for our valued consumers. These awards are a testament to our continued pursuit of excellence in the industry, and we are grateful for the ongoing support of our consumers," concluded Pulyaeva.
For more updates and activities by Carlsberg Malaysia and its brands, log on to https://carlsbergmalaysia.com.my/.