Bringing the French Way of Life to Malaysia

Kronenbourg 1664 Blanc invites you to Pause for Le Moment this weekend to enjoy and indulge in a flow of good times

Kuala Lumpur, 14 & 15 July 2017– The French culture is one of passion and romance, with a strong culture deeply rooted with values of living life to the fullest and enjoying the finer things in life. This Bastille Day, Kronenbourg 1664 Blanc, brings the flavours and tastes of the French Way of Life to the heart of Kuala Lumpur – allowing one to appreciate all the little quality moments life has to offer. Many headed down to Champs De La Publika, more commonly known as The Square, Publika to kick back, relax and Pause for Le Moment. The weekend was all about taking time to eat and drink, to speak and listen to the people you care about, and just enjoy the moment. Reminding us to take time to enjoy the finer things in life.

Charles Wong, Marketing Director of Carlsberg Malaysia, proudly explains why it is important for everyone the opportunity to not only discover a new culture, but also unwind and to create relaxed quality moments with their family and friends. "Living in the heart of Malaysia, it is often easy for us to get caught up in the hustle and bustle of city life. That’s why our Kronenbourg 1664 Blanc "Pause for Le Moment" is such an exciting and memorable event; it allows our consumers to taste the French Way of Life, where we get to appreciate all the little quality moments life has to offer. Trust me, as a brand, our Kronenbourg 1664 Blanc is definitely synonymous with Le Moment," he teases.

The Square, Publika as it is known was converted into a French like atmosphere, featuring popular iconic French landmarks like: La Region Du Kronenbourg, Rue Du Kronenbourg and of course, Champs De La Publika! Members of the public were invited to indulge in hand massages,Kronenbourg 1664 Blanc infused sorbet and macaroons, all whilst enjoying typically French entertainment, including: mimes, cabaret performances, street magicians and the ever popular jazz band - 9Lives.

Kronenbourg 1664 Blanc is synonymous with Le Moment. Le Moment is all about creating relaxed quality moments accompanied by a refreshingly fruity wheat beer. Also in attendance were key influencers Natalie Saw, Joseph Germani, Kendra Sow, Jason PH, and Chloe Leong. Kronenbourg Ambassadors, who had done an Instagram Takeover on @kronenbourgmy prior to the event to showcase how to "Pause for Le Moment" by sharing on social media how they take time out of their hectic lives to spend quality moments with their family and friends.

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If you represent the media - print, online, radio or tv - please address enquiries concerning Carlsberg Group to:

Corporate Affairs & Sustainability Director

Pearl Lai

Tel 03-5522 6414 Email [email protected]