Carlsberg Malaysia Drives Sustainable Growth

Selangor, April 26th, 2011 – Carlsberg Malaysia (the Group) held its 41st Annual General Meeting at Grand Dorsett Hotel Subang Jaya where the Chairman, Dato Lim Say Chong announced that Carlsberg Malaysia has marked a great ending to the year 2010. The strong growth was supported by positive consumer demand, improved execution, efficiency improvements and the successful integration of the Singapore business into the Malaysian business. Key highlights of our successes in 2010 include:

1. Revenue grew by 31% to RM1.368million, and Profit after tax increased significantly by 75% to RM134.1 million

2. Carlsberg beer maintained its leading position as the most preferred beer brand in Malaysia

3. The Group continued to perform positively in the growing premium segment and achieved over 60% sales growth via its subsidiary Luen Heng F&B Sdn Bhd

4. Carlsberg Singapore (CSPL) also recorded 55% growth in profit after tax, contributing significantly to the Group’s total net profit

At the press conference held in conjunction with the shareholders’ meeting, the Chairman shared that Carlsberg success in 2010 was mainly due to the continued successful implementation of the Group’s strategic initiatives, commercial must-win battles and operational efficiency programs.

The notable achievements recorded from the 2010 performance were:

1. Supported by various innovative and impactful through-the-line campaigns, our crown jewel, Carlsberg Green Label further widened its gap from the competitors as the preferred beer choice among beer drinkers in Malaysia. In 2010, Carlsberg Green Label’s leading position was further reaffirmed when it was coveted Gold recognition at the 2010 Putra Awards and also the Reader’s Digest Most Trusted Brand Award for the 12th consecutive year.

2. Together with its subsidiary Luen Heng F&B Sdn Bhd, the Group achieved positive share gain in the growing premium segment. Corona continued to perform positively and further strengthened its position as one of the best selling imported bottled beer brands in Malaysia. Hoegaarden maintained its strong momentum and emerged as the most sought after super premium beer with more than 150% growth.

3. Three distinctive beers were added into the Group’s premium portfolio, namely Kronenbourg 1664 – No.1 Premium Beer from France; Asahi – No.1 beer in Japan; and Erdinger – No.1 wheat beer from Germany to further strengthen the Group’s foothold in the premium segment.

4. On the community front, the Group continued its fund raising mission for the 24th consecutive year and successfully raised RM11.6 million in 2010 for the development of Chinese schools.

5. Carlsberg Malaysia’s Corporate Social Responsibility (CSR) efforts in the Environment was accorded the Green Leadership Award at the Asia Responsible Entrepreneurship Awards (AREA) for its robust environment management programme at its brewery and its rigorous 3R (Reduce, Reuse, Recycle) practices at the workplace.

6. Carlsberg Malaysia was awarded a Certificate of Merit by the National Annual Corporate Report Awards (NACRA) Committee for its excellence in corporate reporting, corporate accountability and effective communication.


Outlook for 2011: Year 2011 will be a year where profitable growth is driven by:

- investment in the Group’s flagship brand – Carlsberg Green Label - which was recently relaunched with a more distinctive, refined and modern look;

- continued efforts to growth through the extensive premium portfolio range with exclusive brand experiences;

- improved route-to-market models to optimize resources and cost efficiency; and

- continued value management efforts across all businesses for cash optimization.


In line with the Group’s Stand “Thirst for Great”, the strategic plan moving forward will be underpinned by 5 key strategic levers as below, which is believed to deliver long-term sustainable growth:

a) Consumers and customers,

b) Products and innovation,

c) Efficiency,

d) People, and

e) Structure and society


If you represent the media - print, online, radio or tv - please address enquiries concerning Carlsberg Group to:

Corporate Affairs & Sustainability Director

Pearl Lai

Tel 03-5522 6414 Email [email protected]