SHAH ALAM, 18 May 2026 – Rooted in nearly seven decades of Chinese brewing heritage, ChongQing beer has made its debut in Malaysia, introducing a unique Chinese lager inspired by one of China’s most iconic food cultures. Born in ChongQing and brewed since 1958, the easy‑drinking lager is crafted to complement shared dining moments, offering Malaysian consumers a refreshing beer choice designed for togetherness around the table.

Crafted as a refreshing and easy‑drinking lager, ChongQing beer features a balanced taste profile with 3.8% ABV, making it well suited for long meals and relaxed social occasions. Available in 490ml cans, the beer offers an approachable and affordable option for everyday moments, fitting naturally into conversations and shared dining experiences.

The brand’s visual identity reflects its roots, featuring a hotpot inspired logo and a red and gold colour palette that symbolises warmth, passion, and togetherness – values closely associated with Chongqing’s culture and the beer’s role in bringing people together.

“As Malaysian beer consumers show growing interest in authentic Chinese brands, this shift reflects more than a passing trend. The increasing appreciation for Chinese food, culture, and lifestyle points to a broader evolution in consumer behaviour,” said Stefano Clini, Managing Director of Carlsberg Malaysia. “We are confident in making the brand affordable and accessible to meet the evolving consumer needs,” he added.

Named after its city of origin, ChongQing beer draws inspiration from Chongqing, an 8‑dimensional city nestled among mountainous terrains and renowned for its bold flavours, fiery cuisine and vibrant social dining culture. Designed to pair naturally with Chinese cuisine and hotpot, the beer reflects the communal spirit and warmth that define Chongqing’s food culture, bringing an authentic taste of the city’s shared traditions to dining tables.

Anchoring the brand’s expansion to Malaysia lies a strong sense of pride and brewing integrity. “Having started my brewing journey with ChongQing beer in its home city, I am incredibly proud to now brew this iconic beer here in Shah Alam, Malaysia,” shared brewmaster Roger Li, who is also the first Asian Supply Chain Director of Carlsberg Malaysia. “What matters most to us is staying true to its original character – refreshing, smooth, and easy‑drinking, so the flavours remain familiar to those who know ChongQing,” Li added.

ChongQing beer will be made available at 99 Speedmart outlets nationwide from June 2026 onwards, offering Malaysian beer consumers a refreshing lager with authentic Chinese provenance, crafted for lively meals and everyday moments with friends.

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