Why It Is Important
Product quality and safety determine how ingredients, materials and technologies are selected and controlled throughout our brewing and packaging operations.
Where requirements under the Food Act and related regulations are not met, regulatory scrutiny may arise and quality issues may occur, with potential consequences on consumer satisfaction, reputation and stakeholder confidence.
We endeavour to strengthen controls across sourcing, production and packaging, ensuring that quality checks, process controls and verification measures are applied consistently at each stage of operations.
A quality control process being undertaken to test alcohol quality, where testing is conducted on alcohol percentage, CO2 levels, degree of fermentation and °P (Plato gravity scale).
Our Approach
At Carlsberg, product quality and safety are governed by a defined set of regulatory, international and internal standards that apply across our operations, including:
Progress/Achievements
During the year, actions were taken across production and supply chain operations to strengthen product quality and safety controls
for consumables, which was reflected in the following initiatives:

Visual inspection conducted on the production line.
In 2025, 100% of our products were assessed for food safety impacts. There were no consumer-related product recalls arising from food safety or quality issues during the same period.
Going Forward
Heading into 2026, we will continue to uphold high levels of product quality and safety through a combination of preventive controls, assurance processes and ongoing monitoring. This includes sampling and inspection of raw and packaging materials, in line with Carlsberg Operating Model (COM) guidelines, supported by Supplier Quality Management processes that incorporate alternative supplier arrangements and audit mechanisms.
We will also continue to comply with good warehousing and transport practices and adhere to recognised standards and regulatory requirements including ISO 9001, the Cleaning-in-Place Handbook, the HACCP-based food safety system and the Food Act 1983. Furthermore, we will continue to carry out annual product traceability exercises to verify end-to-end tracking across our operations and confirm the effectiveness of recall readiness procedures within our operations.