Top Ten Charity Campaign Celebrates A Remarkable Start Of 25th Anniversary

Raised over RM 7.77 million for 6 Chinese schools

Shah Alam, 21 July 2011 - Carlsberg Malaysia’s flagship Corporate Social Responsibility’s (CSR) community project on education – Top Ten Charity Campaign (Top Ten) marked an outstanding start of its 25th Anniversary, successfully raised a total of over RM 7.77 million for 6 Chinese beneficiary schools across 5 states in Peninsular Malaysia. The 1st leg of 2011 Top Ten received overwhelming response from the donors where 5 out of 6 beneficiary schools have exceeded their target collection by 23% overall. This is a testament that the Top Ten Charity campaign is probably the most reputable fund raising platform for local Chinese schools and education.

The Top Ten Charity Campaign is a community project fully funded by Carlsberg Malaysia and organized in collaboration with two local Chinese media companies and was started since 1987. With over 24 years of heritage, the Top Ten Charity Campaign has raised more than RM357 million for the schools’ development funds for over 570 Chinese schools and institutions nationwide. The charity campaign is proudly crowned and continues to be the ‘The Longest Running and The Highest Funds Raised through Chinese Charity Shows’ by the Malaysia Book of Records.

'This achievement has justified our success in making Top Ten a fund-raising platform for improving the Chinese education and their institutions. At Carlsberg Malaysia, we believe in ‘Sharing with the Community Unconditionally’. We had over the past 24 years invested millions of ringgit to support this fund raising platform of this campaign. Our long term strategy is to stay active as a supporter in contributing towards the development of the education in Malaysia. Representing Carlsberg Malaysia, it is an honour to witness another successful journey of the Top Ten Charity Roadshows, especially which celebrating its 25th Anniversary this year. Top Ten continues to nurture its close relationship in upgrading the level of education in the Chinese community,‛ Soren Ravn, Managing Director of Carlsberg Malaysia shared.

Dato’ Chin Voon Loong, Deputy Managing Director added, ‚Being kind and generous in helping others is the common merits deep-rooted amongst most people and in this case, the Chinese community. We are happy to see that many generous contributors and donors are practicing this today. We appreciate their efforts, contributions and donations as well as their high sense of social responsibility.‛

At the Top Ten Charity Campaign held at Benta Pahang, guest of honour, YB Datuk Seri Liong Tiong Lai, Minister of Health Malaysia shared during his opening speech: ‚I wish to commend Carlsberg Malaysia who has certainly demonstrated corporate philanthropy in giving back to the society via this CSR Community project. I am impressed to see the long term commitment and support provided by Carlsberg Malaysia towards the Top Ten Charity Campaign and its engagement with the Chinese community in supporting of education for the past 25 years. They have set a very good example to other corporate companies.‛

The artistes line-up for Top Ten 2011 consists of local talents Amy Wang, Christopher Lay, Peace Teo, Stephanie Liew, Fyone Tan, Choo Hao Ren, John Wee, Athena Beh and two veterans cum former Top Ten artistes, Cozzi Chong and Yang Wei Hung.

The final round of the 2011 Top Ten charity road shows will be commencing from mid October until early November. For more information, please visit


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Corporate Affairs & Sustainability Director

Pearl Lai

Tel 03-5522 6414 Email [email protected]