KUALA LUMPUR, 09 JULY 2026 – Football lovers gathered bright and early at Delish Food Village, Seri Kembangan, on Tuesday, 7 July 2026 for the latest edition of Carlsberg’s Kopiti.AM, a community-driven football celebration that continues to bring Malaysians together through their passion for the beautiful game.

Carlsberg Kopiti.AM is exactly what it sounds like – football at a kopitiam in the AM. Inspired by Malaysians’ love for both football and breakfast culture, the concept invites fans to celebrate football together in a way that feels uniquely Malaysian. Following successful stops in Penang and Ipoh, the Carlsberg Kopiti.AM series arrived in Kuala Lumpur for the first time, turning a beloved urban kopitiam into a lively gathering place where football fans can connect over local breakfast classics and shared matchday moments.  

Fans gathered to soak in the electric atmosphere while enjoying breakfast favourites, interactive games, an exciting lucky draw and special Carlsberg Breakfast Cocktails from a dedicated Kopi-Cart. The excitement continued with a Best Celebration AI Photo Booth setup and high-energy Cheer Squad performances during quarter intervals, while halftime came alive with live drummers, pom poms and confetti blasts that elevated the matchday atmosphere. 

“Football goes beyond what happens on the pitch. It is about the moments fans share together – from the anticipation before kick-off to the celebrations that unfold after every goal. Through the Carlsberg Kopiti.AM, we aim to bring football closer to fans in a way that feels familiar and accessible, within the everyday spaces where Malaysians naturally gather,” said Stefano Clini, Managing Director of Carlsberg Malaysia. 

Carlsberg Kopiti.AM is part of Carlsberg’s commitment to make football more accessible to everyone by bringing the game closer to communities across the country. By reimagining neighbourhood coffee shops as energetic gathering spaces for football fans, the initiative creates inclusive environments where people from all walks of life can connect over their shared love of the sport. 

Catch the next wave of Kopiti.AM excitement on 12 and 19 July, where fans can look forward to breakfast, on-ground activities, exclusive giveaways and more matchday fun. Register at https://carlscrib.my/kopitiam/ to secure your spot and don’t miss out on more unforgettable football moments shared over breakfast - #BestWithCarlsberg.

For more exciting news and information on Carlsberg’s promotions and locations, visit http://www.bestwithcarlsberg.my or follow @CarlsbergMY on Facebook at http://www.facebook.com/CarlsbergMY and Instagram at http://www.instagram.com/carlsbergmy/ for the latest updates!

At Carlsberg Malaysia, we advocate responsible consumption – always remember to #CELEBRATERESPONSIBLY - if you drink, don’t drive.