Carlsberg Malaysia in partnership with Maybank Malaysian Open will be rewarding customers and spectators of Carlsberg and golf with a series of promotions and on-ground activities.
Managing Director of Carlsberg Malaysia, Soren Ravn commented, “We have cultivated a strong and loyal consumer base by reaching out to golfers in Malaysia. Our partnership with the Maybank Malaysian Open has proved to be a fruitful partnership that has made Carlsberg the beer golfers around the country consume whenever they golf”.
The Carlsberg Beer Garden which will be located by the tee-off is expected to keep spectators energized with continuous flow of ice chilled Carlsberg beers while they enjoy the panoramic view of the game.
Adding on, the Hospitality Marquee, exclusive for key customers of Carlsberg is expected to treat consumers at a top notch level where they will experience an up close and personal distance with star golfers who will be visiting the marquee throughout the tournament.
“We want to treat our consumers to an exclusive experience by bringing them right to the pitch and within personal distance to star golfers. There will be an abundant flow of Carlsberg beer throughout the day so individuals can share and remember highlights of the tournament with a refreshing glass of Carlsberg,” added Ravn.
Some of the consumer promotions and on-ground activities highlighted for the 4 days:
Giveaways of Season Passes & Callaway Cap
For every purchase of 2 jugs of Carlsberg, customers will stand a chance to receive one season pass for the four days of the tournament. Purchase of 5 jugs of Carlsberg and be entitled to 3 season passes and a Callaway cap (while stock last).
Carlsberg Golf Trail
Follow the Carlsberg Golf Trail and purchase a can of Carlsberg at all 4 Carlsberg stations to collect 4 stamps on the Carlsberg scorecard: Rest House at the 1st Hole, Carlsberg Chill Out area at the 16th Hole, Rest House at the 9th Hole and the Carlsberg Beer Garden at the Club House. Be the first 200 customers to complete the trail daily and be one of the winners of 1000 exclusive Carlsberg golf umbrellas. The drawing of all entries for the Grand Prize – Callaway Razr Driver will beat 4.30pm every day. Winners will be contacted via phone call at the end of the golf round for the day. All prizes will be presented on Sunday, 17th April 2011,
Be Spotted in a Carlsberg Shirt
Lucky spectators of the MMO who are spotted to be wearing the Carlsberg shirt will be given a stamped voucher by two mystery Carlsberg Agents who will be touring the course on Saturday and Sunday. Up to 600 stamped vouchers will be given out which entitle spectators to a can of Carlsberg at the Carlsberg Beer Garden at a limited time from 12p.m. to 1p.m. only. Only vouchers stamped at the back with the Terms and Conditions are accepted at the Carlsberg Beer Garden.
Meet the Carlsberg Boys, our National Pros
Be the lucky spectator again and receive free Carlsberg merchandises, proudly autographed by our 5 Carlsberg ambassadors – Ben Leong, M. Sasidaran, S. Sivachandran, Nicholas Fung and Khor Kheng Wai at the Carlsberg Beer Garden or the Carlsberg Chill Out area on Sunday.
Press Conference on the Corporate Golf Day
Carlsberg Corporate Golf Game will be held on the 18th of April 2011 with 10 flights for key customers and 5 Carlsberg ambassadors. Members of the media will also be invited to the prize presentation ceremony for the day.