Tuborg continues to build affinity with trendy beer consumers in Malaysia through its association with key music events such as the renowned Sunburst KL outdoor multi-genre music festival. The second Sunburst event at Bukit Kiara, Sunburst KL ‘09, featured 12-hours of back-to-back live performances by local, regional and international artistes as well as an array of other fun-filled activities.
To support Malaysian talent, Tuborg gave 20 bands across five different cities the chance to battle it out for the one spot to play on the Sun & Sky stage at Sunburst KL ‘09, while the runners-up got to play on the Tuborg “Loud & Clear” stage. NAO won the grand prize and the privilege of playing on the Sun & Sky stage at Sunburst KL’09 – they even shared the same stage as renowned bands KORN and N.E.R.D!. Some 10,000 music fans thronged the festival which also saw the Tuborg beer garden recording strong beer sales.
In Tune with the Times
As part of the continual evolution that personifies the Tuborg brand, we introduced 320ml cans into the Tuborg product portfolio. Bearing the tagline “Liquid Soundtrack”, the cans reflect Tuborg’s affinity with all things musical.