Somersby Cider’s Giant Apples Unveil #MagicMoments

12,000 FREE bottles to be given away across Klang Valley, Penang and Johor!

Shah Alam, 3 August 2017 – The secret of the two larger-than-life apples with countdown timers at the main entrance of Pavilion Kuala Lumpur and at LG2 of Sunway Pyramid (near Ice Rink) finally unveiled and it transformed into a booth when the clock hit 12 noon today! Somersby, the best-selling cider in Malaysia once again surprised the cider lovers by giving away 4,000 bottles at these two locations in conjunction with the launch of #MagicMoments campaign.

Consumers at Pavilion KL were caught by surprise when picnic goers sitting on a picnic mat with friends, apple pickers plucking apples from the tree while some were reading newspaper – as if in a garden which swiftly assembled to perform a flash mob. This led to the launch of #MagicMoments campaign. We are all searching for things that make us happy and yet simple little pleasures that bring us the greatest joy can be easily overlooked. The new Somersby #MagicMoments campaign is to inspire our consumers to take a break and enjoy life’s little pleasures with the refreshing and fruity taste of Somersby Cider made from sunripened apples.

“Life is hectic, especially living in the city. No one would have thought of getting a free Somersby Cider on a Thursday while heading out for lunch. This is one of those little pleasures in life. We are happy that we put a smile on our consumers’ face and this is simply magical. We believe Somersby is like one’s life’s little pleasure and you can live your #MagicMoments with Somersby too!” said Charles Wong, Marketing Director of Carlsberg Malaysia.

Besides the free Somersby giveaway, consumers at both locations were engaged with the 3D backdrop and the brand’s newly introduced Augmented Reality (aka A.R.) app called Somersby Malaysia. When consumer scans the QR code and download the app, they can post creative photos on their Instagram and Facebook by hashtaging #SomersbyMY and #MagicMoments and something magical awaits. Do check it out to find out more. On site consumers were excited and impressed with the application’s 3D animation and A.R.

That’s not all! Consumers can also win a 3D2N all-expense paid trip to Singapore from 6 August to 30 September using the A.R. app as well. It is simple, fun and easy. Purchase any 4-can or 4-bottle pack of Somersby Cider, take a creative 3D animated photo with the app and post it on Instagram using the app. The most ‘LIKES’ wins. Weekly prizes to be won as well!

Bringing the little pleasure and magical moments closer to Penangites and Johoreans, Somersby Cider will be giving away both Somersby Apple and Blackberry at Gurney Paragon Mall and Sutera Mall on 5 to 6 August.

For more information about #MagicMoments, follow Somersby Malaysia on Facebook at


If you represent the media - print, online, radio or tv - please address enquiries concerning Carlsberg Group to:

Corporate Affairs Assistant Manager

Wong Ee Lin

Tel 03-5522 6414 Email [email protected]
Pavilion KL

Somersby, the best-selling cider in Malaysia, launched #MagicMoments campaign at Pavilion KL and Sunway Pyramid.

Sunway Pyramid

Somersby, the best-selling cider in Malaysia, launched #MagicMoments campaign at Pavilion KL and Sunway Pyramid.

Flash mob performance

Consumers at Pavilion KL were surprised by flash mob performance.

In conjunction with the launch of #MagicMoments campaign, 12,000 FREE bottles of Somersby Cider to be given away across Klang Valley, Penang and Johor.

Happy consumers living their #MagicMoments with Somersby.

“My friends and I heard about the launch of Somersby #MagicMoments from the loud haler and we rushed over immediately. We love Somersby Cider for its sweet refreshing taste with a tinge of alcohol. I think the launch is great! Many of us posted on social media and some of my friend responded saying they also got a free bottle of Somersby Cider!” said James Chai (in white).

"So cool we got Somersby for free and finally able to try out the blackberry flavour! Thank you Somersby for being the apple of my eye for the day!" said Carmen Foo (left).

Consumers can post creative photos on their Instagram and Facebook by hashtaging #SomersbyMY and #MagicMoments through Somersby Malaysia app.

Excited consumers experimenting with Somersby Malaysia’s new augmented reality app.