Probably the Best Year of Golden Opportunities

Carlsberg rings in a year of greater prospects in Business, Career, Education, Love, Health and Wealth

Kuala Lumpur, 10 January, 2017 – Back before alarm clocks jolted us awake to greet the dawn, rooster perched on the rooftop with its symbolic cock-a-doodle-doo. Always the early bird filled with positivity, joyfulness and gratitude, the rooster claims his place, welcoming a brandnew day – a day filled with opportunities. Taking inspiration from the mandarin pronunciation of rooster(鸡 jī), which bears the same pronunciation as ‘Opportunity’(机 jī ), Carlsberg, probably the best beer in the world, wishes all a year filled with golden opportunities!

Ushering into the Chinese New Year (CNY) 2017, Carlsberg encourages consumers to see opportunities in all directions,striving for the best and never give up to seize all the world can offer. Carlsberg wishes those in the business world to venture into various business opportunities and prosper. Executives climbing the corporate ladder, now’s your time to prove you deserve that promotion. Students should seize the opportunity to pursue further education for self-enrichment. In love, may the cupid tug at your heartstrings in your search for the one and embrace greater bonds with your friends and family. Cheers to greater prospects in business, career, education, love, health and wealth in the year of the Rooster.

At the Carlsberg’s CNY Campaign launch held at the Pavillion, Kuala Lumpur shopping mall, 250 members of the media and trade partners were amazed with the 6 feet tall ‘Golden Rooster’ icon formed by auspicious four Chinese characters 处处生机 [chù chù sheng jī]. Upon the tapping of Carlsberg Smooth Draught beer by Managing Director of Carlsberg Malaysia Lars Lehmann, the brand’s iconic hop leaf lighted up, spinning its weather vane at 360 degrees as confetti burst to usher in the year of opportunities.

“Chinese New Year is a festive period that runs through our veins at Carlsberg Malaysia. With the introduction of our latest product innovation, Carlsberg Smooth Draught, that offers consumers the smooth sensation of a freshly tapped beer, we are sure that this brew will complement “Probably the Best Beer in the World – Carlsberg this festive season. Cheers to a year filled with golden opportunities,” shared Lehmann in his opening address.

“In conjunction with the CNY campaign, Carlsberg is rewarding our consumers more golden opportunities by offering shoppers with “Probably the Best CNY Shopping Experience’ where consumers shop, we pay”, he added.

Shoppers who purchase Carlsberg Malaysia’s products worth RM200 and above at 8 participating AEON and AEON Big outlets on 7, 8, 14 and 15 January 2017, from 12pm to 3pm will be able to participate in the “Weather Vane Digital Spin” and stand a chance to have their CNY groceries paid by Carlsberg, or walk home with other fabulous prizes.

The activation held over the weekend on 7 and 8 January 2017 received overwhelming participation of more than 670 shoppers over a 6-hour period in 2 days. Lucky 160 shoppers had their groceries paid for courtesy of Carlsberg. So, do not miss the last 2-day activation this weekend on 14 and 15 January 2017 should you wish to win this golden opportunity that Carlsberg pays your CNY shopping bill.

Adding more opportunies to win prizes this CNY, Carlsberg is also running a nationwide consumer promotion across hundreds of restaurants, coffee shops and food courts from 3 January to 28 February 2017. Beer lovers who purchase three (3) big bottles of Carlsberg or Carlsberg Smooth Draught will receive a deck of playing cards and stand a chance to win attractive bonus prizes such as Samsung Home Theatre System, Ogawa Handheld massager and many more!

Check out Carlsberg CNY’s activations and promotions at

Not a fan of beer? Fret not – Somersby Cider, the country’s fastest growing cider celebrates the CNY festivities with the Somersby ‘a twist of luck’ promotion. Using light hearted ways, Somersby Cider engages cider lovers who purchase any two (2x) 4-bottle pack or 6-can pack of Somersby Cider with ‘a twist of luck’ from the Somersby vending machine to capture a prosperous egg capsule and stand a chance to walk away with a branded camera worth RM 1,200, cash prizes or limited edition Somersby merchandises. And that’s not all, consumers who purchase any 4-bottle pack or 6-can pack of Somersby will also receive a Somersby Ang Pow pack. This activation runs on 7, 8, 14, 15, 21 and 22 January 2017.

For more information on Somersby Cider’s a twist of luck promotion, please visit


If you represent the media - print, online, radio or tv - please address enquiries concerning Carlsberg Group to:

Corporate Affairs & Sustainability Director

Pearl Lai

Tel 03-5522 6414 Email [email protected]