Over 1,000 Lucky Winners Celebrated Double Winning with Gigantic 3-Litre Carlsberg Bottle

Carlsberg wishes beer lovers ‘Double Cheers. Double Winnings.’ this Lunar New Year and rewarded thousands with exclusive prizes in nationwide campaign which runs till 9 Feb 2020.

Shah Alam, 23 January 2020 – More than 1,000 beer lovers will be ushering the Chinese New Year (CNY) celebrations with double the prosperity and happiness with family and friends by POPping a gigantic, limited-edition 3-litre Carlsberg CNY bottle! Carlsberg’s CNY campaign themed ‘Double Cheers. Double Winnings.’, which runs from 16 Dec 2019 to 9 Feb 2020, had rewarded shoppers and drinkers with doubled up winnings on top of instant redemptions for purchases at participating outlets nationwide.

With only more than 2,000 bottles in Malaysia to be won, the magnificent 3-litre Carlsberg bottle, topped with a cork stopper and at a height of 48cm, had gotten conversations buzzing. Grab your chances when you make purchases on any Carlsberg Malaysia products in just two simple ways of winning – ‘Snap & Win’ and/or ‘Check Bottle Caps & Win’.

For ‘Snap & Win’ purchases, all you need to do is head to participating supermarkets, hypermarkets; enjoy Carlsberg or Carlsberg Smooth Draught at modern pubs and bars; or purchase Carlsberg Malaysia products within your fingertips by going online to participating e-commerce sites such as Potboy, Shopee, Taobao, Sohda, Winetalk, and Boozeat. Get lucky and stand to win the limited-edition 3-litre Carlsberg bottle when you snap a photo of your receipt and submit it via WhatsApp.

37-year-old Ernest Hoh who hails from KL said, “I was out celebrating the New Year with a group of friends at Brewhouse Kuchai Lama enjoying Carlsberg. What a surprise that I won the 3-litre Carlsberg CNY bottle! I’ll be celebrating CNY at my friends’ place where we will pop the bottle to celebrate the winning,” said Hoh.

If you’re enjoying Carlsberg (640ml) or Carlsberg Smooth Draught (580ml) big bottles at participating food courts, coffee shops or bars, be sure to check underneath the bottle caps for the lucky caps! Stand to win the 1st prize of a 3-litre Carlsberg bottle; the 2nd prize of an RM88 cash ang pau or collect three (3) bottle caps to redeem a FREE deck of Carlsberg playing cards.

One of Carlsberg’s loyal drinkers Kee Kim Seong from Melaka said, “My friends and I were drinking at our regular food court here in Taman Malim Jaya and it was completely unexpected when we saw the bottle cap that reads ‘1st Prize 2020’! It’s a huge Carlsberg bottle and I’d love to drink it, but I’m going to proudly display it at home!”, said the 61-year-old retiree.

Hurry, you too can be a winner as promotion runs till 9 Feb 2020 or while these limited-edition 3-litre bottles are still up for grabs! For more information on all ongoing CNY promotions or events, visit or follow us on Facebook at


If you represent the media - print, online, radio or tv - please address enquiries concerning Carlsberg Group to:

Corporate Affairs Assistant Manager

Wong Ee Lin

Tel 03-5522 6414 Email [email protected]

More than 1,000 winners nationwide have won the limited-edition 3-litre Carlsberg CNY bottle! You too can grab your chances in just two simple ways – ‘Snap & Win’ and/or ‘Check Bottle Caps & Win’. Kee Kim Seong (second row far left) and Ernest Hoh (second row far right) quoted in the press release are among the proud winners who will be celebrating double the happiness this CNY!

Shoppers and drinkers can seize opportunities for a doubled up winning on top of instant redemptions for purchases of Carlsberg Malaysia products at participating outlets nationwide. Hurry, you could be a proud winner of the gigantic, 3-litre Carlsberg CNY bottle!