SHAH ALAM, 19 June 2023 – Carlsberg Brewery Malaysia Berhad (“CBMB” or “the Group”) announces the non-renewal of its Distribution Agreement with Asahi Group Holdings Ltd. Both parties have mutually agreed not to renew the said agreement and the exclusive distribution of the Asahi brand or trademark in Malaysia that will expire on 31 December 2023.
“We have had a great run with Asahi Super Dry, and it is an amicable parting after having the sole rights to locally manufacture, sell and distribute the brand for more than 10 years. Having said that, the Group will remain the exclusive distributor of Asahi for 2023 and we will continue to support the brand for the rest of this year,” said Stefano Clini, Managing Director of CBMB.
“Following this development, we will continue to drive our premiumisation strategy and we are in the midst of exploring opportunities to expand our premium portfolio to deliver the best drinking experience to our Malaysian consumers,” Clini added.
The non-renewal of the Asahi Agreement is not expected to have any material financial impact to CBMB for the year ending 31 December 2023.