SHAH ALAM, 5 May 2023 – Carlsberg has a long and storied legacy of bringing people together for memorable drinking occasions. Whether for a casual get-together with friends, a big football viewing party, or a celebration of a special occasion, Carlsberg Beer is always pursuing perfection to deliver a quality and sophisticated drinking experience, making it the best, probably.
True to the brand’s constant efforts for improvement and refinement in progressive pursuit of better, Carlsberg launches the ‘#BestWithCarlsberg’ campaign to solidify its commitment to going beyond, by not only offering a high-quality brew to bring people together, but also to enhance the drinking experience for all occasions. With #BestWithCarlsberg, the brand aims to give the best drinking moments to all consumers, from its quality brew to its innovative packaging, anywhere and anytime.
Building upon its perfectly balanced brew for beer lovers, Carlsberg Danish Pilsner’s constant pursuit of better is evident in its many innovations over the years. Its cleverly-designed “Fresh Cap” that removes oxygen from the headspace in bottles promises a fresher taste up to five-times longer in a bottled beer.
The other proud innovation is the Carlsberg Smooth Draught’s easy-to-pull “POP Cap” that enables consumers to enjoy the smooth sensation of freshly tapped beer anytime. This brings convenience, saves hassle, and allows consumers to instantly enjoy the refreshing taste of smooth beer from a bottle at their preferred time and place.
The iconic Carlsberg Stem Glass, which bears a laser-etched, hop leaf-shaped nucleation stamp at the bottom of the glass creates numerous little pits and peaks to generate more bubbles, resulting in better foam and enhanced aroma retention of the brew, delivering a better beer-drinking experience.
“The Carlsberg brand has evolved with the times and is constantly pursuing perfection in innovating and making every drinking occasion extraordinary. Our beer is brewed with natural ingredients and meticulous attention to quality, ensuring that every sip of Carlsberg delivers our consistently great taste to consumers, making every moment '#BestWithCarlsberg’. We believe that every moment with our signature, perfectly balanced beer is made better when it becomes an opportunity to make a connection, to celebrate, or to live passionately,” said Olga Pulyaeva, Marketing Director of Carlsberg Malaysia.
Staying committed to providing consumers the best beer experience, Carlsberg is bringing its ‘Best with Carlsberg’ promise to life by rewarding fans with an all-expense paid luxury getaway worth RM50,000 with seven of their best mates. One only has to purchase RM50 worth of Carlsberg Danish Pilsner or Carlsberg Smooth Draught at their favourite bars or enjoy three big bottles of Carlsberg Danish Pilsner or Carlsberg Smooth Draught at their most frequented food court or coffee shop to stand a chance of winning this money-can’t-buy experience.
Those who prefer to buy their brews on e-commerce sites, or off the shelves from super-hypermarkets and convenience stores, can also submit their entries when they purchase a 6-can pack of Carlsberg Danish Pilsner or Carlsberg Smooth Draught.
To find out more about how to be in the running for the ‘#BestWithCarlsberg’ all-expense getaway contest, you can log on to www.bestwithcarlsberg.my. Don’t forget to also ‘Like’ and ‘Follow’ @CarlsbergMY on Facebook and Instagram for the latest updates on activities and giveaways.
At Carlsberg Malaysia, we advocate responsible consumption, always remember if you drink, don’t drive – #CELEBRATERESPONSIBLY.