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Kanpai to a New Year with a fresh start, with Asahi Super Dry

Asahi Super Dry sparks off the New Year with a kaleidoscope of vibrancy

SHAH ALAM, 7 January 2022 – New year, new resolution, new hope. For most people, a new year calls for a new perspective in one’s way of beginning a new chapter of life. True to its brand promise of discovering possibilities, Asahi Super Dry presents a kaleidoscope of vibrancy to spark the opportunity to discover a year full of new, exciting possibilities this Chinese New Year.

Inspired by kaleidoscope, this Japanese modern art has the power to show beautiful perspective with unlimited possibilities through its lens. The fascination of kaleidoscope shares the same spirit as Asahi Super Dry – modern, optimistic, and progressive. With the kaleidoscope as the key inspiration, the Japan’s No.1 Premium beer, Asahi Super Dry introduces a limited-edition CNY edition packaging that incorporates the vibrancy and unique taste of Japan to welcome the lunar new year with positive spirit.

Caroline Moreau, Marketing Director of Carlsberg Malaysia said, “A new year is like a kaleidoscope of discoveries to explore of an amazing year with infinite possibilities.”

“Like the kaleidoscope, new harmonies, and new contrasts that unfold with infinite diversities when viewed through different lenses. We are excited to launch the limited-edition can to ‘Kanpai’ to a New Year with the unique Karakuchi taste of Asahi Super Dry to showcase the vibrancy of both the Japanese and Chinese cultures together,” she added.

Consumers can now purchase this limited-edition CNY cans from supermarkets, hypermarkets, convenience stores and e-commerce sites (Shopee, Lazada, Pandamart & Potboy).

Exclusively on participating eCommerce sites, consumers will get the Asahi Super Dry premium ang pow packet set (10pcs) with an appealing gold and silver kaleidoscope design with purchase of 2x of 4-can pack of Asahi Super Dry. Consumers will receive an additional limited-edition Asahi Super Dry colour changing glass with purchase of a carton of Asahi Super Dry. Kickstarting from 10 January 2022, this promotion will be running while stocks last on participating eCommerce sites.

For more information on the ongoing Asahi Super Dry CNY promotions and events, visit Asahi Malaysia’s social media pages. Be sure to ‘Like’ and ‘Follow’ @AsahiMY on Facebook and Instagram for the latest news and updates!

Remember to always #CelebrateResponsibly – if you drink, don’t drive!

Press

If you represent the media - print, online, radio or tv - please address enquiries concerning Carlsberg Group to:

Executive, Corporate Affairs

Nicole Xiayi Pung

Tel +60193822555 Email nicole.x.pung@carlsberg.asia

Corporate Affairs Director

Pearl Lai

Tel 03-5522 6414 Email pearl.lai@carlsberg.asia
Photo 1

Asahi Super Dry introduces a limited-edition CNY edition packaging that incorporates the vibrancy and unique taste of Japan to welcome the lunar new year with positive spirit.

Photo 2

Consumers will receive an additional limited-edition Asahi Super Dry colour changing glass with purchase of a carton of Asahi Super Dry while stocks last on participating eCommerce sites.

Photo 3

‘Kanpai’ to a New Year with the unique Karakuchi taste of Asahi Super Dry to showcase the vibrancy of both the Japanese and Chinese cultures together.