Join Carlsberg’s “Probably The Best Football Beer Game” Ever And Play For Glory!

Grand prize of all-expense paid trip to UK, official autographed football jersey and limited-edition football merchandise to be won!

Kuala Lumpur, 22 June 2018 – Picked your favourite team yet? Well, wait no more and join Carlsberg’s “Probably The Best Football Beer Game” this football season! Just visit to Register, Select your Favourite Team and Make your Predictions to be in the running to win an all-expense paid trip for two to watch a LIVE football match in the UK.

“Probably The Best Football Beer Game”, an online interactive game, accessible via mobile and desktop, puts football fans’ knowledge to the test during this most anticipated football tournament. Fantastic prizes like an all-expense paid football viewing trip to UK (grand prize), official autographed football jersey (first prize) and limited-edition football merchandise are up for grabs when enjoying Carlsberg, “Probably The Best Beer In The World” and Carlsberg Smooth Draught, “Probably The Smoothest Beer In The World”.  

That’s not all! There are 300 Carlsberg limited-edition “Probably The Best Football Beer Merchandise” kits up for grabs. Each kit contains a full set of merchandise premiums – Jersey, Invertible Umbrella, Bottle and Can Sleeve of a specific country PLUS 1 carton of beer (Carlsberg or Carlsberg Smooth Draught).

For all you footie fans out there, this will be a prized possession that you can treasure as a remembrance! There is Limited-Edition Football merchandise featuring six most revered football nations, namely, Brazil, England, France, Germany, Portugal and Spain to be won!

“Carlsberg has always been passionate about football. Just like our long-standing partnership with the Liverpool Football Club of 25 years as well as our past collaborations with the Premier League and UEFA EURO championships. Dubbed as “Probably The Best Football Beer”, we thought what better way to reward our consumers who are football fans with a fun online game and exciting collectible football merchandise as give-aways and money-can’t-buy experience to watch a football match LIVE in the UK and have an autographed jersey,” said Pearl Lai, Corporate Communications & CSR Director during a Carlsberg viewing party at Fifty5 Kitchen & Bar.

Since the launch of “Probably The Best Football Beer Campaign”, fans have been part of the action as they engaged in numerous activities, winning limited-edition football merchandise, free passes to football parties and Bonus Codes which entitles them to accumulate extra points in the online game.

Joining the viewing party at Fifty5 Kitchen & Bar at Plaza Arkadia, Desa ParkCity with his family, 50-year-old Manager Goh Siong Chua said, “It’s the football season, hence, I brought the family out for drinks. We were excited with the exclusive premium gifts by Carlsberg, and decided to join the party and watch the game live with other patrons. We were all thrilled when my wife won the Premium Kit by Carlsberg!”

Meanwhile, 27-year-old Business and Operations Manager, Khor Su Han said, “My friend told me about the online game by Carlsberg and the Grand Prize. As a huge Liverpool fan, this is my chance to watch a Liverpool FC match live at Anfield Stadium and see my dream come true. So, I’ll definitely be playing my way up!” 

In conjunction with the football season, Carlsberg also presented Khor and Goh with limited-edition Liverpool collectibles, marking the long-standing years of partnership between Carlsberg and Liverpool FC.

Beer lovers and football fans had a blast at Fifty5 Kitchen & Bar as they watched Brazil beat Costa Rica 2-0 to a nail-biting finish as they enjoyed the happy hour promotion of RM5.50 a mug!

Catch the matches live at upcoming “Probably The Best Football Parties” while enjoying Carlsberg and Carlsberg Smooth Draught at participating outlets. Carlsberg merchandises, Hisense TV, Vivo Smartphone and limited-edition Mercedes Benz gifts are also up for grabs!


26 June 2018 – 10pm (France vs Denmark)

Liberte @ Tropicana (PJ); Tap It Out @ Solaris Mont Kiara (KL); Big Blind @ Setia Alam (Selangor); and The Red Lantern Bistro @ Miri (Sarawak).

30 June 2018 – 10pm (Round of 16 – 1)

The Jungle City Kitchen & Bar @ Kepong (KL); Caffeinees @ Kg. Pandan (KL); Euro House (Ipoh); Hard Rock Café (Malacca); and the ViBe (Johor).


Join the online game and catch up on the promotions, latest football news updates, fixtures, results and schedules, football party locations and ongoing nationwide promotions by simply bookmarking

So, Cheers to “Probably The Best Football Beer Game” Ever!


If you represent the media - print, online, radio or tv - please address enquiries concerning Carlsberg Group to:

Corporate Affairs Assistant Manager

Wong Ee Lin

Tel 03-5522 6414 Email [email protected]

Don’t miss out on the FUN and GAMES! The “Probably The Best Football Beer” campaign rewards consumers with exclusive Limited-Edition merchandise and premium gifts that can be won at “Probably The Best Football Parties” held nationwide.

One for the team! Marketing Director Charles Wong (second from left), Corporate Communications & CSR Director Pearl Lai (third from right), Mr Yu, Fifty5 Kitchen & Bar owner (second from right), pose with the Carlsberg Team as they cheers to Brazil’s win.

Marketing Director Charles Wong with the Carlsberg Team and media had a blast at Fifty5 Kitchen & Bar after Brazil beat Costa Rica 2-0 to a nail-biting finish!

Business Manager Goh Siong Chua, far right, and his family shows off his Carlsberg Premium Kit after correctly answering a Trivia Quiz. The lucky Liverpool fan also walked home with a Limited-Edition Liverpool collectible set as his family cheer on!

Business and Operations Manager Khor Su Han, (center) a die-hard Liverpool fan who hopes to win the online game Grand Prize to watch a LIVE Liverpool match in the UK, gifted an exclusive Liverpool memorabilia by Carlsberg marketing manager Kevin Choo (right).

A Carlsberg Team crew shows how to play “Probably The Best Football Beer Game” and stand a chance to win an all-expense paid trip to watch a Liverpool FC match Live in the UK, an autographed jersey and other football merchandise.

Patrons enjoyed “Probably The Best Beer In The World” with Fifty5 Kitchen & Bar happy hour promo every day before 7pm for Carlsberg at RM5.50 a mug!

Cheer your favourite team on this football season and come join the parties at participating outlets nationwide while enjoying Carlsberg and Carlsberg Smooth Draught!