First Carlsberg Millionaire Sails Smoothly Into Year Of The Sheep

SHAH ALAM, March 17, 2015 – One lucky Malaysian turned millionaire today when he emerged the winner of Carlsberg Malaysia’s 2015 Chinese New Year Millionaire contest, going home RM1,000,000 richer. The windfall is Carlsberg Malaysia’s single largest cash sum to be awarded to a sole individual, who had also earlier won a RM13,888 cash prize along with 13 other finalists.

Hailing from various parts of the country, all 14 contenders went through a nail biting experience as they vied for the coveted Carlsberg Millionaire title. Each of the contestants had to draw three numbers from an enclosed box, and Lim Chong Boon, who had the highest total sum of numbers and correctly answered a final question to walk away with the million Ringgit!

“I’ve been a loyal supporter of Carlsberg and have been drinking the beer for the past 40 years already. In fact, one of my favourite past times is to have a drink or two with my friends at coffee shops, and it has definitely paid off!” said Chong Boon, 60.

H’ng Chee Ching, 29, from Kedah who was also one of the contestants in the running to be crowned the Carlsberg Millionaire, said, “I have been drinking Carlsberg for about 10 years now but this is my first time winning a prize. Although I did not win the one million Ringgit, I am sure it will still be a smooth year ahead for me with the RM13,888 I just received!”

In addition, also at the Carlsberg Malaysia’s 2015 Chinese New Year Millionaire contest was Lee Kim Huey, 22, who hails from Kuala Lumpur. “I was out doing my Chinese New Year shopping with my family, when we later discovered the congratulatory message on the tray of our Carlsberg festive pack! While we didn’t win a million Ringgit today, we are very happy with the RM13,888 we won. We are planning to go on a trip at the end of the year,” she said.

Managing Director of Carlsberg Malaysia, Henrik Juel Andersen, said, “This was a thrilling event as it was anyone’s guess who would be the lucky winner. We’re happy to congratulate all our CNY promotion winners, and especially the first Carlsberg Millionaire on having this life-changing double windfall! From all of us at Carlsberg Malaysia, we wish the winners an abundance of good fortune and prosperity, and hope they all enjoy a ‘smooth sailing’ Year of the Sheep, with such an auspicious start.”

Carlsberg’s 2015 Chinese New Year consumer promotion, which ran for eight weeks, ended at the end of February 2015. During the promotion period, consumers merely had to discover the Chinese character for ‘smooth’ on the underside of bottle caps of any large bottle of Carlsberg, Asahi Super Dry and Royal Stout purchased at participating restaurants, food courts, hawker centres and coffee shops, or purchase a 24-can Carlsberg Festive Pack from participating supermarkets and hypermarkets and check for the congratulatory message printed at the base of the tray, to win the RM13,888 cash prize. Other prizes were also awarded during the campaign.

He added, “With Carlsberg being born in the Year of the Sheep in 1847, it was important for us to make this Lunar New Year extra special, and we’re very pleased that every consumer here today goes home a winner. We hope this campaign has served to inspire our consumers to remain positive and optimistic.”

For more information on the Carlsberg Millionaire, visit or


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