‘Cheers Together’ CNY Celebrations Made Better For Beer Lovers Nationwide

Despite moderate celebrations as the festive season approaches, Carlsberg brought smiles to beer lovers nationwide with its ‘Celebrate Prosperity, Cheers Together’ campaign.

Shah Alam, 27 Jan 2021 – The OXpicious celebrations to welcome the year of Golden Ox just keeps getting better as winners nationwide emerge from Carlsberg’s Chinese New Year (CNY) 2021 nationwide promotion. The tagline ‘Celebrate Prosperity, Cheers Together’ was brought to life as beer lovers exclaimed in joy winning limited-edition Carlsberg prizes to usher the Lunar New Year. Despite these challenging times, the campaign by the brewer has enlivened the festivities offering more than 1 million prizes up for grabs!

Running till 14 Feb 2021 or while stocks last, the Carlsberg CNY 2021 promotion is applicable across participating supermarkets, hypermarkets, e-commerce, and food outlets nationwide. Purchasing the OXpicious CNY festive-branded Carlsberg Danish Pilsner and Carlsberg Smooth Draught cans and bottles has since rewarded consumers with exclusive Carlsberg merchandise. Prizes include the 3-litre Carlsberg Red Bottle, Carlsberg Poker Set, Carlsberg-branded 20” luggage bag, limited-edition Carlsberg board game, RM100 cash ang pau, Touch ‘n Go eWallet credits, premium WMF cutlery set, and more!

The 20” Carlsberg luggage bag with 360° wheels was an attractive merchandise of the promotion as consumers showcased their emerald green premium luggage bags on social media! Purchase any 2 cartons of Carlsberg Danish Pilsner and/or Carlsberg Smooth Draught, plus 1 carton of either Somersby, Asahi or 1664 Blanc to redeem the Carlsberg luggage bag! This promotion is applicable to purchases at participating supermarkets, hypermarkets, 99 Speedmart and is now extended to Lazada, Shopee and Potboy too.

Be among thousands of other consumers like Lim Ann Huei and Lee Hock Mun who were delighted to redeem Carlsberg luggage bags for their purchases at participating supermarkets, 99 Speedmart and hypermarkets. “I am impressed with the design and quality of the Carlsberg luggage bag.”, said Ann Hui. “I was shopping for groceries and the luggage bag promotion by Carlsberg caught my attention. Truly a nice reward for my Carlsberg purchases!”, chirped beer lover Hock Mun.

Chances to win Grand Prizes of a 3-litre Carlsberg Red Bottle, First Prize RM100 cash ang paus, or redeeming Carlsberg can-shaped lighters by collecting eight bottle caps have never been more fun! The anticipation of what prizes one may strike when popping a Carlsberg has drove much talkability among beer lovers, as more than 680 lucky RM100 cash ang paus winners and close to 70 Grand Prize winners claimed their prizes.

Prior to Movement Control Order 2.0, Carlsberg enthusiasts Tan Swee Leong, Wong Sook Fong and Soon Kim Kwee popped their winning caps at participating food courts and restaurants when enjoying Carlsberg Danish Pilsner – winning themselves the Grand Prize of a 3-litre Carlsberg Red bottle. In hopes to liven up the festive cheer, Carlsberg is also offering consumers a chance to win the 48cm height limited-edition red bottle for their purchases across all channels including supermarkets, hypermarkets, convenient stores, restaurants and e-commerce sites to usher the Lunar New Year.  

Two lucky winners rewarded with the RM100 cash ang pau were Kenneth Yeong and Chong Foo Weng who purchased Carlsberg at their favourite local neighbourhood joints. “I am a loyal Carlsberg fan for more than 30 years now and it was a humble surprise when two bottle caps indicated the RM100 cash prize! This has truly lifted the festive spirit as we welcome the Lunar New Year amidst the current situation”, enthused lucky winner Kenneth. Be sure to check underneath the bottle caps for winning icons when taking away big bottles of Carlsberg at participating food courts and coffee shops!

To complement a good game of poker or playing cards during CNY, win a Carlsberg Poker Set when you take away Carlsberg beers at participating pubs and bars. Lee Sow Onn and Yong Wee Keong were lucky to have won the Carlsberg poker sets! “I was over the moon when my entry won the Carlsberg Poker Set! This is the first time I have won something, and I am also having my eyes peeled for the 3-litre Carlsberg Red Bottle!”, said Yong.

Often associating CNY with delicious dishes and delicacies that many look forward to, complement your dishes with a premium cutlery set! Purchase any 6 sets of 4-can pack or a carton of 1664 Blanc, Asahi or Carlsberg Special Brew to redeem a WMF-branded cutlery set worth RM60 at participating supermarkets and hypermarkets for your weekend purchases.

Make better bonding moments with family and friends as we #StayAtHome with the Carlsberg 120cm x 120cm board game mat applicable to CNY bundle purchases on Lazada and Shopee. A bundle comprises a 6-can pack Carlsberg Danish Pilsner, 6-can pack Carlsberg Smooth Draught, 4-can pack Asahi, 4-can pack Somersby Apple Cider, and a 4-can pack 1664 Blanc.

Seize this opportunity as the promotion offers money-can’t-buy Carlsberg-exclusive premiums this festive season only. Visit to find out more about the in-store and online promotions this CNY. ‘Like’ and ‘Follow’ for Carlsberg’s latest promotions and giveaways!


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Corporate Affairs Assistant Manager

Wong Ee Lin

Tel 03-5522 6414 Email [email protected]

Ms. Lim Ann Huei and Mr. Lee Hock Mun were delighted to redeem their emerald green 20” Carlsberg luggage bags from their supermarket purchases.

(left to right) Grand prize winners Mr. Tan Swee Leong, Mr. Soon Kim Kwee and Madam Wong Sook Fong popped their Carlsberg bottle caps, winning the 3-litre Carlsberg red bottles!

(left to right) Mr. Kenneth Yeong and Mr. Chong Foo Weng are among 680 winners, and counting, who walked home with the RM100 cash ang pau.

Make better bonding moments during this #StayAtHome period with a Carlsberg 120cm x 120cm board game mat applicable to CNY bundle purchases on Lazada, Shopee and Potboy.

(left to right) Win a Carlsberg Poker Set when you submit your Carlsberg purchases for take aways at participating pubs and bars like Mr. Lee Sow Onn and Mr. Yong Wee Keong.