Carlsberg Smooth Draught Delivers The Smooth Sensation of Freshly Tapped Beer

Carlsberg Smooth Draught Sampling Truck Roving To 37 Locations Nationwide

Shah Alam, 21 October, 2016 – Do you enjoy the smooth sensation of a freshly tapped beer? Ever wished you could indulge in draught beer wherever you are? Carlsberg hears you! Carlsberg, or better known as probably the best beer in the world, invented a brew that delivers the smooth, easyto-drink experience, the same as you would enjoy from a freshly tapped beer. Carlsberg Smooth Draught, offers consumers a chance to enjoy the smooth sensation of freshly tapped beer anytime, anywhere. Brewed longer for its signature smoothness with an easy finish, its innovative cold hopping process enhances its distinctive aromatic flavour, earning its place in every beer lover’s bucket list.

“We are privileged that Malaysia is the pioneer amongst the 140 Carlsberg markets in the world to launch Carlsberg Smooth Draught, a line extension of Carlsberg brand. Unanimity in consumer response is unmistakable; the brew consistently drew positive feedback and recorded overwhelming repeat orders from the trade. Because consumers love it, Carlsberg Smooth Draught at 4.8% alcohol by volume is now available in 320ml can, in addition to the 580ml big bottle packaging. !” Juliet Yap, Marketing Director of Carlsberg Malaysia.

Wish to sample the smooth sensation of a freshly tapped beer? Carlsberg Smooth Draught is going out of its way to share this smooth sensation with everyone. From 26 September to 4 November 2016, look out for the Carlsberg Smooth Draught Sampling Truck which will be running across 37 locations nationwide. There are attractive prizes to be won too! For more info, visit and .


If you represent the media - print, online, radio or tv - please address enquiries concerning Carlsberg Group to:

Corporate Affairs & Sustainability Director

Pearl Lai

Tel 03-5522 6414 Email [email protected]