Carlsberg kicks off probably the best UEFA EURO 2016 football excitement

10 fans to Play on the Pitch with great football legends at Stade de Lyon in France

Kuala Lumpur, MALAYSIA, 10 May 2016 – Carlsberg is heating up the local football scene through a number of exciting activities leading to the UEFA EURO 2016™. As the official beer of the tournament, Carlsberg is offering fans a chance to watch the semi-final live in France and experience what it’s like to be a football star and ‘Play on Pitch’ at Stade de Lyon, the official stadium of the UEFA EURO 2016™ where football heroes will be scoring goals – giving fans probably the best football adventure ever! Access to this event is exclusively held by Carlsberg and only 100 winners from around the world will have the chance to participate.

Fans and their favorite mate will get the ultimate football thrill and experience the sport like never before through Carlsberg’s ‘Play on Pitch.’ 5 contest winners can bring along a friend to watch the UEFA EURO 2016™ semi-final with the best seats and views, be treated like football stars, complete with personalized soccer kits, access to locker rooms and other entertainment at the VIP hospitality lounge – while enjoying ice-cold Carlsberg – with some football big names and great legends sitting next to them, probably!

“Carlsberg, probably the best beer in the world offers our fans a chance to score probably the best UEFA EURO football experience. Carlsberg is always about doing it better for the fans whilst UEFA EURO championship never fails to set football enthusiasts in craze once every four years. Being the proud official beer sponsor of UEFA EURO for 8 consecutive tournaments, Carlsberg raises the bar a notch higher by rewarding lucky consumers – and their favorite mate – a once of a lifetime chance to play on the same pitch as their football heroes, experience the life of a football star and be treated as a VIP, probably the best football adventure ever,” said Henrik Juel Andersen, Carlsberg Malaysia Managing Director.

“It is probably the best football prize as the winner of UEFA EURO 2016TM gets to play, interact and probably score some goals together with some great legends from the past UEFA EURO tournaments on the pitch of Stade de Lyon. The experience will culminate at the Grand Awards dinner where they will get to mingle with the past UEFA EURO legends,” Andersen added.

In order to give a sneak peek into the exclusive Play on Pitch experience and drum up excitement to the UEFA EURO 2016 ™, Carlsberg has collaborated with the F2 Freestylers, globally recognised as the best football freestylers in the world. They recreated probably the best ten EURO moments from the past 40 years through a series of videos available for viewing on Winners of the ‘Play on Pitch’ contest can expect to re-enact some of this iconic goals first hand with the F2 Freestylers in Stade De Lyon.

To score passes for you and your mate for probably the best football prize in the world, one must submit a photo of the proof of purchase for Carlsberg captioned with your name and MyKad number, via WhatsApp or WeChat to 018 3278718. The ‘Play on the Pitch’ contest is available in all Carlsberg affiliated outlets, from pubs, bars, restaurants, coffee shops to super and hypermarkets. Contest period runs from 3 May 2016 until 7 June 2016.

During the launch of the event, Carlsberg Malaysia transformed the venue into a mini football pitch complete with a showcase of skillful football juggling by football freestylers to give the guests a taste of what the Play on Pitch winners will enjoy at the UEFA EURO 2016™. Henrik Juel Andresen came dressed as a football manager and kicked off the event by giving a pep-talk style speech to the guests at the locker room inspired spot of the venue.

Carlsberg’s continuing and long-standing partnership with UEFA EURO is a testament to the brand’s heritage and great association with football. Carlsberg has been the official sponsor for a record of 8 consecutive tournaments since 1988 and remain the official sponsor of the UEFA EURO in 2016™.

For the first time in the tournament's history, UEFA EURO 2016™ will feature 24 teams compared to only 16 in 2012. They will be competing over a full month, from 10 June to 10 July 2016. The tournament comprises 51 matches, up from 31 matches in 2012, staged in ten different cities across France.

For more information on how to get a chance to win tickets to the UEFA EURO 2016™ Semi-final and participate at the various activities, please visit or Carlsberg’s Facebook page.


If you represent the media - print, online, radio or tv - please address enquiries concerning Carlsberg Group to:

Corporate Affairs & Sustainability Director

Pearl Lai

Tel 03-5522 6414 Email [email protected]