Carlsberg Malaysia’s subsidiary Luen Heng F & B Sdn. Bhd. (LHFB) being the sole importer and distributor of the Budweiser, the official beer of 2010 FIFA World Cup South Africa launched its limited edition aluminium bottles in conjunction with the football fever at the official media launch held on 10th June at Brussels Beer Café, Jaya One PJ. 

The event started with an African dance in celebration of the FIFA World Cup South Africa 2010 followed by the ceremony of unveiling the Budweiser mock-bottle by Senior Management of Carlsberg Malaysia and a special appearance of Malaysian top international model Amber Chia.