25,000 FREE Ones of Somerby cider in April

No April Fool’s, Somersby celebrates AppleFull!

SHAH ALAM, 27 March 2017 — April Fool’s? No! It’s AppleFull! There’s no fools around when Somersby AppleFull takes over the town. Bringing alive the country’s best selling* cider’s fun and quirky personality, Somersby has turned April Fool’s into a fruitful month by rewarding cider fans with 25,000 free bottles and cans.

You read that right! Somersby is not pulling a mischievous one! Back for the second year, Somersby elevates the AppleFull campaign celebration by launching a nationwide consumer engagement and promotion covering across all affiliated F&B outlets and selected hypermarkets in the entire month of April.

Rewarding consumers on a much greater scale, ‘Somersby Happiness Hub’, a wind chamber machine bursting with Somersby vouchers will be deployed to deliver maximum happiness to cider fans. Consumers, who grab as many flying vouchers as they possibly can inside the wind chamber within the stipulated time, may be treated to a Somersby Apple and/or Somersby Blackberry cider and unlimited RM5 per bottle vouchers!

“It’s no secret that Somersby cider captivates the hearts of cider consumers with its signature apple flavour and new blackberry variant. Since its launch in Malaysia in 2012, Somerby cider has tripled its growth in sales and become the leading brand in the cider category. We are excited to accelerate its growth by driving more consumers’ engagement at a bigger scale that enabled consumers to taste the natural fruity flavour of Somersby cider that is both refreshing and crisp,” Charles Wong, Marketing Director of Carlsberg Malaysia shared.

Somersby cider fans in Klang Valley can redeem a 330ml bottle of Somersby Apple for free at the One Utama Shopping Centre on 1st and 2nd April 2017 by simply presenting a special gift card, which will be made available on the front page of The Star newspaper dated on 30 March. 2017.

For those who missed out or based outside Klang Valley, fret not! Download and print the origami apple from Somersby Facebook page; and join the ‘Somersby Happiness Hub’ activity available at the One Utama Shopping Centre on April 1st and 2nd, Gurney Paragon Hall in George Town, Penang on April 8th and 9th, Sutera Mall in Skudai, Johor on April 15th and 16th, Sunway Pyramid Shopping Mall in Selangor on April 22nd and 23rd and/or Pavilion Kuala Lumpur on April 29th and 30th . So, sharpen your reflexes and step into the ‘Somersby Happiness Hub’ at these shopping malls.

Elevating AppleFull campaign, to a greater scale, shoppers who spend RM30 on groceries or any of the Carlsberg Malaysia products at selected AEON and AEON BiG hypermarkets will stand a chance to participate in the ‘Somersby Happiness Hub’. Shoppers will get a free bottle of Somersby Blackberry cider with every purchase of a 6-can pack of Somersby Apple cider at all major supermarkets and hypermarkets in the month of April.

Spreading happiness to more Somersby lovers, consumers, who purchase any two bottles of Somersby cider at selected bars, restaurants or purchase two cans of Somersby Apple cider at your neighborhood eateries, will also be treated with a Somersby Apple and/or Blackberry cider.

For more information on Somersby Cider, please visit


If you represent the media - print, online, radio or tv - please address enquiries concerning Carlsberg Group to:

Corporate Affairs & Sustainability Director

Pearl Lai

Tel 03-5522 6414 Email [email protected]