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Towards a ZERO Accidents Culture

The key risks within our ZERO Accidents Culture ambition are twofold – accidents occurring in our supply chain operations covering on-site production and facilities, and on-the-road accidents among our sales colleagues who drive company vehicles.

While four of the five LSRs are most pertinent to supply chain operations, we believe that the inclusion of traffic rules remains a key focus to reducing accidents among other functions, where on-the-road accidents continue to warrant significant Group focus.

The COVID-19 pandemic highlighted additional concerns to our business and employee wellbeing, further testing the Group’s preparedness for external health and safety risks. We are pleased to report that our compliance to Good Manufacturing Practices (GMP), health and safety regulations on top of the Group’s standard operating procedures has allowed us to develop a comprehensive framework safeguarding against potential contamination within our Shah Alam brewing operations.

Our Targets

We aspire to a ZERO Accidents Culture where all employees, regardless of function or location, adopt a 24/7 mindset of safety and compliance with all operating and legal rules.

Our aim is to have a workforce that is aware of and upholds all safety rules and procedures while also being empowered to identify risks and propose solutions to decrease the possibility of mishaps. All risk-based communication and feedback is done swiftly to all relevant channels, enabling us to reduce the potential for accidents or injury before they can disrupt our people, operations and business sustainability.

ZERO Lost-time Accidents

In 2019, we set a new record of 770 consecutive days without lost-time accidents (LTAs) at the brewery, beating the previous record of 405 days in 2018, and were well on the way to achieving our next milestone of 1,000 consecutive days without lost-time accidents at our Supply Chain operations in 2020.

In 2020, the Group decided to report LTAs involving sales and marketing (the commercial aspect of our business) as one company, recognising safety as a priority for all employees regardless of function, combining both commercial and non-commercial aspects of our operations.

As such, we have restated our 2020 achievement to be 721 days without LTAs across the Group as of 31 Dec 2020, which is also a new record.



Employees essential to brewing and logistics were kept to a bare minimum on the factory floor to maintain “operational idle” during the first MCO period in 2020. These were personnel essential to processes such as yeast cultivation and machinery maintenance, in order to prepare for resumption of operations when permission was granted by authorities in May 2020.

In accordance to social distancing best practices, we instructed all employees not involved in brewing and warehousing operations to work from home during the MCO and CMCO periods. We also introduced alternating Team A / Team B workflows to further reduce the risk of infection when office attendance resumed during the Recovery Movement Control Order (RMCO) in Malaysia.

To further reduce risks, all pre-approved employees and contractors were subjected to temperature checks at the gate. We also introduced stricter SOPs for the brewery, including shift changeovers and sanitisation schedules, to prevent cases of infections spreading among our people.

We performed a complete disinfection of the office prior to most employees returning to work during the RMCO. Hand and surface sanitisers were supplied at all locations. We increased the frequency of sanitising public surfaces, such as handrails and work surfaces, to every two hours throughout the working day.

Common equipment like forklifts, shared computers and machine control panels were sanitised before the next shift started. We increased the frequency of sanitising public surfaces, such as handrails and work surfaces, to every two hours throughout the working day.

As such, we are happy to report zero COVID-positive cases in 2020.


There were 15 on-the-road accidents reported by our sales and marketing colleagues in 2020. Five were considered major; from these, there were no major injuries resulting from the accidents or incidents of lost time.

Dashcams continued to play a helpful role in accident investigation and as a deterrent to reckless driving and drink-driving. Coupled with company-supplied handsfree holders, the dash cams also helped to ensure compliance with road safety and road traffic rules (including no mobile phone usage while driving).

All employees with company vehicles are provided with personal breathalysers which they must use and record the readings via the internal camera before commencing to operate their vehicle. As a rule, recordings of dashcam footage must be submitted in the event of an accident and can be requested in random checks at any time if employees with company vehicles are suspected of driving recklessly.