Reader's Digest Trusted Brands 2014

Carlsberg crowned most trusted beer brand for 16 years straight

SHAH ALAM, June 3, 2014 – Consumers have once again voiced their staunch support for Carlsberg Malaysia’s flagship brand, Carlsberg, for showing great dedication to quality and maintaining the perfect taste which consumers have come to know and trust. As a result, Carlsberg cinched its 16th consecutive Gold in Reader’s Digest Trusted Brand Awards 2014.

Over the last century and a half, Carlsberg has set the bar for brewing excellence. Since the establishment of the awards in 1999, no other alcohol brand has accumulated as many consecutive golds as the nation’s most loved beer brand. The prestigious Reader's Digest Trusted Brand Award comes on the heels of Carlsberg’s fifth consecutive Putra Brand gold award. The Putra Brand Awards are based on the votes of Malaysian consumers and aim to promote brand building as an integral business investment.

Henrik Juel Andersen, Managing Director of Carlsberg Malaysia, said, “Carlsberg’s illustrious heritage has enabled us to truly connect with consumers, regardless of their age or background. Brewing the freshest beer in the market also places us in good stead as our main aim is to deliver a top quality brew that meets the expectations of our consumers.”

“Our ‘Thirst For Great’ mindset drives us to scale even greater heights in quality assurance. In our line, Carlsberg believes that the brew speaks for itself and consumers recognise only the best beers. With our strong consumer base and their support for Carlsberg, we are poised to soar to greater heights.”

The iconic brand has continued to engage its consumers in uniquely Carlsberg experiences in order to elevate its position in the sporting world. Among the brand’s highlights was its official beer sponsorship of the Barclays Premier League (BPL) for three consecutive years beginning with the recently concluded 2013/2014 season. Through the brands’ exclusive access and network, it has the rights to provide both Carlsberg and football fans the ultimate VIP BPL experience, and fans were privileged to watch live matches in the UK throughout the season as well as meet BPL legends up close and personal throughout the season by participating in Carlsberg contests.

Carlsberg’s involvement in other sports has earned its reputation as the golfers’ beer of choice through its annual sponsorship of the world-class Maybank Malaysian Open golf tournament. The brand has also played host to the country’s biggest and longest-running amateur golf series, Carlsberg Golf Classic, for 21 years now.

In line with its contemporary style and approach, the beer brand’s recently announced Friend-tastic campaign aims to strengthen bonds among friends by rewarding them with money-can’t-buy experiences in the form of exclusive, all-expense paid trips for four to Resorts World Genting by helicopter where they will be able to cherish and celebrate every moment they share together in true Carlsberg style. The campaign also recently introduced consumers to the one-of-a-kind ‘Friendtastic’ Machine which gives friends yet another chance to strengthen their ties and camaraderie in a fun way, and be rewarded with ice cold Carlsberg beers.

Carlsberg’s annual Chinese New Year campaign, which merged the elements of culture and tradition, brought the brand closer to its consumers by rewarding them with huge ang pows and other giveaways, showering good luck and prosperity upon greater numbers of consumers than ever before.

“Having our consumers’ approval is a true indication of our success in maintaining standards of supreme freshness and taste. This accolade is a very important feather in our cap and Carlsberg will be rolling out more campaigns and promotions to build a brand that is near and dear to the hearts of Malaysian consumers.” added Andersen.


If you represent the media - print, online, radio or tv - please address enquiries concerning Carlsberg Group to:

Corporate Affairs & Sustainability Director

Pearl Lai

Tel 03-5522 6414 Email [email protected]