KUALA LUMPUR, 31 March 2016 — No fluff, no drama, no pretence – Just Made Right. Connor’s Stout Porter, a premium draught stout by Carlsberg Malaysia asks consumers to get straight to the pint at its ‘A Night Made Right’ activation launch at La Bodega and O’Galito, Pavillion KL shopping mall. Held in support of the ‘Just Made Right’ campaign, the launch event drew a huge crowd of discerning stout drinkers enjoying their pint of Connor’s Stout Porter in simple unadulterated fun with ‘A Night Made Right’.
“Better in taste, younger in personality; Connor’s Stout Porter’s triple-digit growth since the launch of its new brand identity in March last year tells us that stout fans love it! Our tagline, ‘Just Made Right’ embodies the essence of the brew – no big drama on brewing, just the right ingredients and processes of Connor’s Stout Porter. Bringing the tagline to live, the ‘A Night Made Right’ activation is set to celebrate the joy sparked from a refreshing pint after a long day at work. Connor’s Stout Porter is not about the larger than life exhilaration but for candid interactions and embracing everyday fun moments,” said Juliet Yap, Marketing Director of Carlsberg Malaysia.
“Inspired by the original British Stout Porter recipe from the 1700’s, Connor’s Stout Porter was carefully concocted to deliver its crisp texture, gentle roasty undertones with a unique balance that’s not too rich or too bitter. Topped with a creamy head, it’ll take you straight to stout heaven. Now that’s Connor’s Stout Porter, Just Made Right. It’s a brew made with our drinkers in mind – balanced taste, flavourful aroma making it satisfying and easy to drink,” she added.
Getting straight to the pint, the launch of Connor’s Stout Porter “A Night Made Right” was anything but pretentious. Paying tribute to the distinct British history of the original stout porter, a British Military Marching Band surprised guests with a unique drums piece. Local talent, Mad Sally entertained the crowd with its upbeat and lively tunes as guests loosen up their office attire and unwind with pints of Connor’s Stout Porter.
Majestically standing at 10 feet in height, a giant pint of Connor’s Stout Porter invited consumers to take a photo to enjoy half a pint of Connor’s Stout Porter on the house. Guests were also invited to Pay What’s Right. No you heard us right… During the special promo hour, consumers can choose to pay RM2, RM4, RM6, RM8 or RM10 – a promo price you think is right for Connor’s Stout Porter and stand a chance to win RM500 cash voucher at participating outlets. Guests were also invited to partake in “Slide the Pint” game to win a free half pint of Connor’s Stout Porter.
Missed out on the ‘A Night Made Right’ launch? Fret not - Connor’s Stout Porter will be running the same activation at 80 outlets nationwide from April to May 2016. Consumers can ‘Pay What’s Right’ for Connor’s Stout Porter during the special promo hour and stand a chance to win RM500 cash voucher, try their hand at “Games Made Right” for a free half pint and snap a sharable picture for “Share for a Pint” to win some vouchers. Now that’s a Night Made Just Right.
For more information on Connor’s Stout Porter, please visit www.facebook.com/ConnorsMY