Manager, Channel Development - Modern On-Trade Channel (MONT)

Email [email protected] for more info.

The purpose of this role is to drive the overall Modern On-Trade strategy and operations for Carlsberg Malaysia.  This includes strategy, planning, development and implementation of marketing and channel programs to ensure meeting of channel objectives.


Channel Development

  • Develop channel strategies and translate into execution plan
  • Drive the implementation of Channel PICoS (Picture of Success)
  • Integrate Brand objectives, Channel plan, Customer plan by working closely with the key stakeholders
  • Partner with sales to win, retain and bring Carlsberg’s portfolio of brands to life in the channel
  • Track, analyze and review channel performance, and make recommendations

 Operations Excellence

  • Manage channel spend effectiveness and within budget
  • Manage Trade Marketing fund to maximize growth and ROI
  • Ensure strong follow up follow through and rapport building with customers in partnership with sales stakeholders
  • Manage national marketing activities for the channel and channel initiatives implementation, follow up & post mortem
  • Challenge objectively to improve ways of working and deliver better result

People Development

  • Demonstrate and promote the triple As’ values – Alignment, Accountable and Action
  • Coaching, guiding and providing clear direction to his/her team member in achieving the same KPIs
  • Groom and develop his/her team member by following through the development conversations and actions


  • Degree in Marketing, Business or similar
  • Minimum 5 years’ experience within channel marketing management in FMCG industry
  • People leadership experience of minimum 2 years
  • Familiar with Modern On-trade business & customers
  • Strong negotiation and influencing skills, as well as strategic thinking and business acument
  • Good communication, presentation and interpersonal skills
  • Innovative and systematic person with sound analytical skills
  • High work capacity and team-oriented
  • Action-oriented, persistent and a change driver
  • Passion in the beer industry

Job Details:


Shah Alam,MY

Job type


Part time / Full time

Full Time

Working Time

Monday - Thursday 8:15am - 5pm

Friday 8:15am - 4pm

We regret to inform only shortlisted candidates will be notified