It’s Fun, It’s New, It’s Refreshingly More…It’s Somersby 0.0!

Chill-out with Somersby 0.0 anytime, anywhere and relish the same good taste of Somersby Apple, now excitingly available in Sarawak

KUCHING, 14 July 2022 – Get ready for a whole new world of fun as Somersby launches another progressive new variant, the brand’s second product innovation this year! Offering Sarawakians optimism in a can, the alcohol-free Somersby Apple 0.0, brewed with premium non-alcoholic fermented apple juice, gives more spunk and zest with its pleasant sparkling sweetness for a refreshingly different thirst quencher.

Known for its enjoyable and cheerful traits, Somersby 0.0 maintains the brand’s true essence; a sparkling fruit drink that comes with the finest ingredients and limitless enjoyment. Somewhat akin to a cider mixed with a spritzer, Somersby Apple 0.0 has the celebratory feel of a bottle of sparkling fruit drink with its charming sweetness and refreshingly more non-alcoholic.

Spotted with a refreshing blue hue on its packaging, signifying alcohol-free universally, Somersby Apple 0.0 is brewed with premium apple juice, without any form of alcohol-based liquid added into it. Classified under the soft drink category, it is a sparking juice drink perfect for anyone looking to enjoy the moment, anytime, anywhere, and any way they like for a ‘Refreshingly More’ experience.

“Alcohol-free beverages are growing in popularity globally as consumers have greater interest on wellness and alcohol-free choices. Building on the growth momentum of our stellar Somersby Apple brand, we believe this is the perfect time to introduce an alcohol-free sparkling fruit drink variant. We are also extremely glad to be back again to introduce a new product here in Sarawak, just two months after we presented our limited-edition Harvest Festival cans,” said Pearl Lai, Corporate Affairs & Sustainability Director of Carlsberg Malaysia.  

“Choosing Somersby as the brand for our first foray into the non-alcoholic beverage category adds icing on the cake to our portfolio brands. Our emphasis on innovation and quality goes beyond just producing great beer. The Somersby 0.0 alcohol-free beverage gives us the opportunity to deliver new revenue by venturing into an untapped market. It also enables us to be a committed brewer in advocating responsible consumption,” added Lai.

Held at ZOZO Beans & Booze, guests and members of the press were treated to a fun upbeat party that depicted the creative nature of the new non-alcoholic Somersby Apple 0.0. Laced with great vibes and cheerful chatter, like any good chill-out session would be, Somersby Apple 0.0 made an impressive debut into the Sarawak market.

Somersby Apple 0.0 is now available in the fruitful form of 320ml cans, 4-pack cans and a carton, in stores nationwide.

Promising a fun, new adventure, the Somersby Apple 0.0 is best served over ice and is an easy-to-drink non-alcoholic beverage that can be savoured anytime, anywhere.

For the latest Somersby promotions and activities, follow SomersbyMY on Facebook and Instagram Learn about Somersby 0.0 at


If you represent the media - print, online, radio or tv - please address enquiries concerning Carlsberg Group to:

Corporate Affairs Assistant Manager

Wong Ee Lin

Tel 03-5522 6414 Email [email protected]
Photo 1

Group Photo (from left): Billy Lee, owner of Zozo Beans & Booze; Aylmer Wee, Carlsberg Malaysia's Regional Sales Manager, East Malaysia; Olga Pulyaeva, Carlsberg Malaysia's newly-appointed Marketing Director; Pearl Lai, Carlsberg Malaysia's Corporate Affairs & Sustainability Director; and Joyce Lee, Carlsberg Malaysia's Marketing Manager, Premium Brands.

Photo 2

Carlsberg Malaysia's Corporate Affairs & Sustainability Director Pearl Lai: "We are also extremely glad to be back again to introduce a new product here in Sarawak, just two months after we presented our limited-edition Harvest Festival cans."