Carlsberg - Part Of The Celebration's Winning Numbers - (Part 2)

Carlsberg Futsal Cup
Carlsberg Futsal Cup was organized to leverage on the momentum generated by the World Cup. 16 teams were formed comprising members of the media, local football fans, senior management team and our colleagues to compete for a total a cash prize of RM17,500. Our staunch supporter, Liverpool Supporters Club Malaysia (LSCM) walked away with the Carlsberg Futsal Cup and RM 10,000 cash prize after beating the runner-up team, Adoi who took home RM 5,000, while Tamil press- Tamil Nesan came in third with a cash price of RM 2,500.

World Cup Bus Tour Campaign
In the second wave of the Carlsberg’s World Cup Campaign, Carlsberg Malaysia teamed up with its trade partners and organized more than 105 viewing parties during the 2010 World Cup period.

The two double-decker buses which were accompanied by a group of cheerleaders, percussionists, football fanatics, famous British icons like Royal Guards as well as the Police ‘Bobbies’ visited participating outlets, both on and off trade channels to generate many excitement and entertain consumers in more than 409 outlets nationwide.

Visit To Giant And Tesco Hypermarket
Carlsberg Malaysia visited its loyal business partners, Giant and Tesco hypermarkets on 11 June in conjunction with the World Cup celebration activity. MD Soren Ravn and a group of invited media travelled to both stores in the double decker bus. Merchandising Director Ian Cruddas, GM of Fresh Food Division Tham Oi Loon and Senior Category Manager Michael Tan from Giant Hypermarket, Shah Alam were welcomed and joined the bus ride to its store in Kota Damansara.

The bus made another stop at Tesco Stores (Malaysia) Sdn Bhd in Mutiara Damansara, KL and were received by COO, Tim Golding, Commercial Director, Remco Verwoerd and Trading Director Kenneth Chuah.

Both visits saw the presentation of the Team England’s jerseys to our business partners.

Visit To Media Houses
To mark the finals of FIFA World Cup 2010 and in appreciation for the good support of the press, top management team of Carlsberg Malaysia led by MD Soren Ravn paid courtesy calls on three selected media publishers namely, Sin Chew Daily, China Press and The Sun on 11th July.

Travelling in the Carlsberg’s Team England double-decker buses, Carlsberg Malay- sia enthralled the hard working members of the press with the sounds of bongos and vuvuzelas as well as an energetic dance performance by the group of percussionists and cheerleaders.

World Cup Finals Street Party
Carlsberg participated as one of the sponsors of the World Cup Finals Street Viewing Party held in Bangsar, KL from Sunday evening, 10 July to early hours of Monday morning 11 July.

True to its infamous tagline, “Probably the most preferred beer brand”, Carlsberg beer was served to approximately 10,000 footie fans and supporters of Carlsberg at the street party. The carnival like atmosphere was a memorable way to celebrate the culmination of the successful Carlsberg World Cup campaign.

Carlsberg Presents The "Longest Digital Wave"
Bringing the World Cup activation to a higher level, a digital contest named ‘Carlsberg’s Longest Stadium Wave’ was introduced on the popular social networking website, Facebook. These waves were shown at Mexican football matches. The month long contest offered an iPod Touch and JBL Portable Speaker to the lucky winner who created the longest wave with the longest list of friends.  


If you represent the media - print, online, radio or tv - please address enquiries concerning Carlsberg Group to:

Corporate Affairs & Sustainability Director

Pearl Lai

Tel 03-5522 6414 Email [email protected]