Define overall portfolio as well as individual brand strategies, objectives and action plans. Drive end-to-end implementation of marketing initiatives including marketing & brand planning, marketing campaigns & events, budget tracking and monthly reporting and analysis. 

Responsibilities:

• Develop successful marketing and brand strategies through understanding of the category, consumer insights & brand positioning
• Drive and execute innovation and impact-driven brand plans
• Manage all marketing activities in alignment with local business objectives and corporate marketing strategic goals
• Define objective, strategy, action plans and bring the brand positioning to life
• Contribute to the fulfilment of the overall company strategy through developing and implementing strategic & tactical marketing initiatives such as product development, advertising, sponsorship, events and PR.
• Drive overall brand development, optimise and secure long term value of the brands
• Identify new opportunities that can influence brand growth.
• Increase overall profitability via effective commercial/ channel mix strategy
• Develop communication and media plans
• Liaise with Group Commercial and principal for Global brands
• Develop and implement 360 degree brand activation eg Off Trade, On Trade, events, sampling

Requirements:

• Minimum 3 years’ experience within brand/marketing management in FMCG industry
• Degree in Marketing, Business or equivalent
• Strong interpersonal skills and able to influence different levels of stakeholders
• Good project leadership skills
• Action-oriented, resilient and a change driver
• Innovative and systematic with sound analytical skills
• Good communication and presentation skills, high work capacity and team-oriented
• Extensive experience working with advertising and media agencies
• Passion in Craft & Stout portfolio
• Fluency in English
• Knowledge of local beer industry is an advantage

Job Details:

Workplace

Shah Alam, MY

Job type

Permanent

Part time / Full time

Full Time

Working Time

Monday - Thursday 8:15am - 5pm 

Friday 8:15am - 4pm 

 We regret to inform only shortlisted candidates will be notified.