Assistant Brand Manager – Craft & Stout

Email to [email protected] for more info.

Define overall portfolio as well as individual brand strategies, objectives and action plans. Drive end-to-end implementation of marketing initiatives including marketing & brand planning, marketing campaigns & events, budget tracking and monthly reporting and analysis. 


  • Develop successful marketing and brand strategies through understanding of the category, consumer insights & brand positioning
  • Drive and execute innovation and impact-driven brand plans
  • Manage all marketing activities in alignment with local business objectives and corporate marketing strategic goals
  • Define objective, strategy, action plans and bring the brand positioning to life
  • Contribute to the fulfilment of the overall company strategy through developing and implementing strategic & tactical marketing initiatives such as product development, advertising, sponsorship, events and PR.
  • Drive overall brand development, optimise and secure long term value of the brands
  • Identify new opportunities that can influence brand growth.
  • Increase overall profitability via effective commercial/ channel mix strategy
  • Develop communication and media plans
  • Liaise with Group Commercial and principal for Global brands
  • Develop and implement 360 degree brand activation eg Off Trade, On Trade, events, sampling


  • Minimum 3 years’ experience within brand/marketing management in FMCG industry
  • Degree in Marketing, Business or equivalent
  • Strong interpersonal skills and able to influence different levels of stakeholders
  • Good project leadership skills
  • Action-oriented, resilient and a change driver
  • Innovative and systematic with sound analytical skills
  • Good communication and presentation skills, high work capacity and team-oriented
  • Extensive experience working with advertising and media agencies
  • Passion in Craft & Stout portfolio
  • Fluency in English
  • Knowledge of local beer industry is an advantage

Job Details:


Shah Alam, MY

Job type


Part time / Full time

Full Time

Working Time

Monday - Thursday 8:15am - 5pm 

Friday 8:15am - 4pm 

 We regret to inform only shortlisted candidates will be notified.