26/09/2013

Prost To The Rousing Launch Of Carlsberg Malaysia Oktoberfest!
Beer lovers can rejoice for the biggest beer festival is here! Welcomed on 26 September, the Carlsberg Malaysia Oktoberfest 2013 officially kicked off at a Media Launch held at La Bodega and Weissbrau, Pavilion Kuala Lumpur.

Staying true to the Bavarian tradition, the Oktoberfest was officiated with the tapping of the ceremonial beer barrel by the Carlsberg Malaysia Management Team, together with the LHFB GM Kenneth Soh, Mr Kai Schlickum, Vice President, Passenger Cars, Mercedes Benz Malaysia and Ms Joyce Yap, CEO, Retail of Pavilion KL

Carlsberg Malaysia Octoberfest 2013

This year, an acclaimed the first-of-its kind in Malaysia, long horn from Germany has successfully made it into the Malaysian Book of Records as ‘the longest Long Horn presented in an Oktoberfest event’. After the tapping of the first keg by the guests of honours, the 12 foot alpine horn echoed along the street of Pavilion KL, signifying the start of the beerfest by Carlsberg Malaysia.

The beer extravaganza features Malaysia’s most preferred beer brand, Carlsberg, as well as three imported Bavarian beer brands: Erdinger, Franziskaner and Lowenbrau is served in a collectible rugged-style stein.

Carlsberg Malaysia Octoberfest 2013

Flown directly from the motherland of the fest, is a six piece Oktoberfest Oom-Pa-Pah band which will be appearing at all key market square activations nationwide. They will be joined by the lovely Carlsberg Dirndl girls, clad in the traditional Bavarian outfits to perform the “chicken dance” along with Oktoberfest revellers. Be sure to participate in its diverse set of fun filled games and activities such as hat switching and arm wrestling are add-ons to the chicken dance which are all traditional mainstays of fests’ events.

Adding to the beer-y spirit, Carlsberg Malaysia Oktoberfest calls upon fans to take part in Facebook contests like Snap & Prost!, Shout Out Loud and Dirndl Girl Search to win free rounds of Carlsberg beer and other attractive giveaways.

Carlsberg Malaysia Octoberfest 2013

“Come one, come all to these Carlsberg Malaysia Oktoberfest Parties around the country!”


Here’s how you can learn more about the campaign, www.facebook.com/CarlsbergMalaysiaOktoberfest

A Resounding Start To Carlsberg Malaysia Oktoberfest
CHN COPY